The role of a web designer is often misunderstood. Many people think that web designers make websites pretty, but that is not entirely true. True web designers make websites functional, mobile-friendly, and easy to understand.
If you are a web designer, you need to learn how to write compelling copy for your projects. While it is true that you may not need to learn how to write in English, it is essential that you know how to write in clear and concise sentences.
Learning how to write compelling copy is important not only for your clients, but for your own work. Reading and re-reading an article you have written can help you find any errors or shortcomings in your writing style. Working on multiple projects will also help you practice and improve your skills.
Web Design Is A Multi-faceted Discipline
Web design is a wide-ranging discipline; it is not simply about designing a graphic, or creating a website. Web design is all about using different tactics and strategies to accomplish a goal. This goal may be purely practical – to improve the usability and interaction of a website – or it may be conceptual – to educate or influence an audience.
When designing a website, you will need to consider a variety of factors. You will need to understand how users navigate and interact with the site. You will also need to determine the target audience, and build a website that is relevant and of value to this audience. Finally, you need to measure the success of your efforts, to determine whether or not the project was a success.
Each of these aspects of web design require a different perspective. You cannot design a website, write the content, and then meet with a marketing department to discuss results. The key skill to have as a web designer is the ability to holistically see a project through, from start to finish, and offer constructive feedback at each stage of the process.
How To Write An Effective SEO-friendly Article
Search engine optimization (SEO) is a form of marketing that allows businesses to appear on the first page of search results for relevant keywords. To appear on the first page of search results, you need to optimize your articles for relevance and authority.
When writing an article for SEO purposes, you need to take into account the keywords that you wish to rank for, and the article’s structure. Bear in mind that your competition in the SERPs is fierce, and you must present your articles as an authority if you wish to appear among the top results.
There are four clear steps to writing an effective SEO-friendly article:
1. Create interest
The first step to writing an effective SEO article is to create interest. When a user lands on your webpage via a search engine, you have a chance to grab their attention and encourage them to continue reading your content. If you can intrigue the reader with an intriguing headline, or provide them with useful information, you will have done some good. SEO articles often exist to provide information to the reader. If you can show the reader that what they are reading is interesting and worth their time, you will be on your way to appearing among the top results on Google.
2. Craft a hook
The second step to writing an effective SEO article is to craft a hook. A hook is a phrase, sentence, or word that draws the reader in and makes them wish to continue reading. When a user lands on your webpage via a search engine, you have a chance to grab their attention and encourage them to continue reading your content. If you can develop a catchy hook, you will have done some good.
To write a good hook, you need to consider how you can make the reader pause for just a moment, or make them curious about the content you are offering. When the reader is interested in or curious about what you have to say, you have succeeded in persuading them to continue reading.
3. Provide value
The third step to writing an effective SEO article is to provide value. When someone performs a search, they often wish to find something relevant and authoritative that will help them. To give the searcher value for their time and money, you need to provide them with something worthwhile. The value you provide should relate to the subject matter of the article, be relevant and unique, and should make the searcher feel confident that what they are reading is correct.
If you are writing about wine, for example, you might create a hierarchy of value that includes the following items:
- Information about wine
- Expert opinions about the value and quality of different wines
- Answers to commonly asked questions about wine (e.g. how to taste it)
- Tried and tested recipes involving wine
By providing this value, the wine expert becomes an authority in the field and can promote their expertise to potential customers who may be interested in trying out this amazing variety of wine.
4. Keep the reader on the page
The fourth and final step to writing an effective SEO article is to keep the reader on the page. When someone lands on your webpage via a search engine, you have a chance to persuade them to stay and read your content. To keep the reader interested, you need to provide them with content that is interesting, informative, and well-structured. If you can do all of these things, you will have succeeded in persuading the reader to stay and read your content.
To write a good article for SEO purposes, you must take into account all of the keywords and phrases that you wish to rank for. You also need to ensure that your article is well-written, easy to understand, and that the flow is consistent throughout. When a user lands on your webpage via a search engine, you have a chance to grab their attention and encourage them to continue reading your content. If you can show the reader that what they are reading is interesting and worth their time, you will be on your way to appearing among the top results on Google.