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Why Should I Learn Copywriting?

Writing is an important skill to learn – whether you’re interested in becoming a freelance journalist, blogger, or creative non-fiction writer. Having the ability to write in a narrative style can also make you much more eligible for jobs in digital marketing and social media. However, learning how to write doesn’t have to be hard – there are many shortcuts you can take to become better at it than you ever thought you could be.

Here are just a few of the reasons why you should learn copywriting:

Narrative Style

Writing in a narrative style means you are telling a story through your writing. This is different to a list style where you are just providing factual information – in a narrative style, you should use individual words to describe the events in your writing, rather than using industry-specific jargon or trying to explain your point in mathematical equations. Your readers should be able to visualize the events you are writing about simply by reading your piece.

For example, let’s say you are writing a piece about how to prepare a perfect picnic for your relatives’ upcoming birthday party. You might start with the following paragraph: