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Why is Agora Financial Considered Top in Copywriting?

Agora Financial.com is a leading provider of global asset management services, specialising in stocks, precious metals and other markets. The company was founded in 1981 and is currently valued at nearly $14 billion.

Despite its relatively young age, Agora has been around for long enough to cement its place in the industry and have developed a unique reputation for excellence in financial journalism, strong brand identity, compelling copy and cutting edge technology. Here, we’ll explore the key lessons learned by the company on its road to becoming a successful investor website.

Attracting, Larger, More Influential Audiences

The world of digital marketing, particularly if you’re a beginner, can feel overwhelming. There are so many different platforms, tactics, and algorithms to keep up with. But the key to understanding and using marketing automation tools effectively is to keep things simple. You’re probably aware that attracting more people to your site is crucial for growth, so focusing on attractively writing is one of the best places to start.

It’s important to note that not all clicks are created equal. In order to grow a site’s audience, you need to appeal to as many people as possible. Marketers at Agora have learned that engaging with influential audiences can help drive incremental traffic and growth. To that end, the company has leaned into the cryptocurrency community, creating resources such as eToro’s Daily Analysis and Waves Intelligence, and even publishing an entire weekly newsletter focused on cryptocurrency investment.

Thought Leadership Is Key

Being seen as an expert in your industry isn’t just about publishing high-quality content. It’s about establishing yourself as someone who is willing to share their knowledge with the rest of the world. At Agora, the company’s investment strategists have published numerous pieces, including two books and a leading market analysis blog.

According to Forbes, established economists, such as Nouriel Roubini, have credited the team at Agora for their ability to’see things that most people missed’, demonstrating the power of thought leadership.

Innovation And Creativity

If you’ve been around the block a few times, you’ll know that emerging technologies usually start out as experimental endeavors. While some companies, such as Google and Facebook, decide to keep their research and development (R&D) efforts secret, preferring to keep their innovative projects proprietary, others, like Agora, choose to promote their research and develop open-source projects, such as the cutting edge Nucleus API, to engage with developers. In 2018 alone, Agora’s R&D budget was $45 million and the company states that it has 2300 developers working on new projects.

Innovation and Creativity are crucial for a tech company to stay ahead of the game. Agora’s CEO and Executive Chairman, Michael Novogratz, says that they focus on these aspects of their business, rather than just sales and revenue, because they want to ensure that they continue to grow as an organization.

Consistent And Visible

One of the key takeaways from the numerous articles and case studies available on the Agora website is their focus on establishing and growing trust with their readers. To that end, they establish themselves as an authority in their industry by publishing long-form articles and forming an engaging editorial community.

While the format of a case study or an in-depth article can vary, typically, these articles contain a combination of facts, figures, and opinions, all presented in an engaging and comprehensive manner.

Data-driven Decisions

Having a clear and concise idea of your target audience’s needs, wants, and expectations is essential to delivering high-quality content that they’ll value and remember. At Agora, the company collects and analyses vast amounts of data to gain a clear picture of their audience’s needs and behaviors. The data, which is derived from online surveys, is then used to determine what content to produce and when.

Decisions such as whether or not to offer a deal on an upcoming flight or if an article is particularly successful, will be based on the data associated with that audience. In other words, the ‘right’ content at the ‘right’ time for the ‘right’ audience.

Continuous Improvement

Innovation and Creativity aren’t one-off events. They’re continuous efforts that require constant improvement. At Agora, much of the content that the company produces is reviewed and improved upon by subject matter experts, resulting in content that is as fresh as the day it was published. Furthermore, the editorial team regularly reviews and comments on each other’s work, further enhancing the quality of content.

While continuous improvement is essential in any field, it’s especially valuable in the increasingly competitive world of content marketing. Being first to capitalize on a trending topic or producing cutting edge content that sets your industry apart from the competition can put you in a significantly advantageous position.

By implementing these six proven tactics, companies can put in place a strategy to attract, engage, and retain customers. Furthermore, by creating a content-focused culture among your employees, you can be sure that they’ll start thinking of new ways to engage with audiences and grow your business.