It seems like every day there is a new marketing trend, technology, or platform that disrupts the way we market and sell products. To keep up, you need to stay ahead of the curve by constantly learning and adapting. But, it’s not just about marketing knowledge – you also need to be an expert in sales copywriting if you want to succeed.
What Is Branding?
In basic terms, branding is the process of establishing a unique identity for your product or service that will make it memorable and valuable to customers. For example, Southwest Airlines is renowned for its friendly, quirky identity that makes traveling with the company standout above other airlines.
While the term “branding” comes from brand management and marketing theory, the practice of writing sales copy that perfectly aligns with your brand identity is more essential than ever before. In fact, according to HubSpot Blogs research, 83% of business owners and marketers say that perfect copy makes a difference in conversion, while 79% say the same about product messaging. If you can get those messages across in a way that is memorable, valuable, and, most importantly, fits with what the brand stands for, the rest, as they say, is history.
Why Do You Need to Learn Branding?
To begin with, the job market for copywriters is projected to grow 22% in the next five years, so there is plenty of opportunity to get in on the action.
Further, the demand for high-quality copy is rising as content marketing continues to grow. According to HubSpot Blogs research, 89% of business owners and marketers say that customers are more likely to purchase a product or service after reading compelling content (e.g., website content, product descriptions, email blasts, etc.). Additionally, 84% of business owners say that a well-written sales pitch can increase a customer’s interest in their product or service.
In today’s world, everyone is a publisher. Whether you’re creating a blog post, an email newsletter, or a social media post, you are delivering media to your audience. For this reason, it is crucial to develop the skills of writing compelling copy that will keep people interested in what you have to say. Developing this skill will also make you more memorable and effective when pitching products and services to customers.
Why Do You Need to Learn Branding Copywriting?
Aside from the obvious necessity of being able to write compelling sales copy, there are several other advantages to learning branding copywriting.
One of the biggest is that it will make you more money. According to Googles, the average pay for a copywriter is about $100,000 a year, so you can understand why this is a popular choice among those looking for a job.
Another upside to learning branding copywriting is that it will make you a better speaker. Being able to write high-quality sales copy means you will be able to clearly articulate your thoughts on any topic, whether you are giving a presentation in person or online. This will make you more valuable to a potential employer.
Further, being able to write compelling branding copy means you will be in a better position to pitch potential clients on the merits of your service or product. The better your copy, the better your pitch!
The Key to Successful Branding
To maximize the effectiveness of your branding exercise, it is essential that your copy is as unique as your brand. In other words, when a consumer reads your copy, they should be able to immediately associate the brand with the product or service that you are promoting. This is particularly important if your product or service is not well-known or the market is flooded with competitors. So, if you’re looking to take your branding to the next level, make sure to master the art of writing the perfect sales letter.