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Home ยป Who’s the Head of Copywriting at Lululemon?

Who’s the Head of Copywriting at Lululemon?

If you’re looking to make a quick career change, you’ve probably considered working in advertising or brand management. But what if I told you there was a way to jump-start your career in marketing, and become the expert you were born to be, without having to leave your soul-crushing 9-5?

You may be wondering, who is the head of copywriting at Lululemon? What does he do? How does he influence the company’s strategy and approach? Find out below!

The Anatomy of a Luxury Lululemon Brand

You may know that Lululemon is a luxury clothing retailer, best known for their vibrant prints and flattering fitting. But did you know that the brand was started by a woman who wanted to make yoga more approachable for women?

In the 20th century, yoga became a popular practice that encouraged people to focus more on their mental and physical wellbeing. Since then, the brand has grown to encompass a variety of wellness-related products, including activewear, sleepwear, and swimwear. In fact, the company now has over 70 stores in 32 countries!

The thing that makes Lululemon unique is that the products are designed to compliment your body-type and lifestyle. Depending on which team you’re on, you may find that some products are better suited for certain occasions, while others are ideal for daily use. For example, the classic yoga pant was designed for intense workouts or long meditation sessions, but the brand also offers a more stylish alternative, the Aspen. Both are great options to keep in mind.

The Role Of The Head Of Copywriting

When we think of advertising and marketing, we usually think about creative agencies and advertising firms. But did you know that quite a few big brands are trying to establish closer ties with the consumer, and attract more customers by developing creative strategies that appeal to more people?

Branded content marketing is a form of marketing that combines advertising with editorial content, often in the form of blogs and articles. When done well, it can be extremely effective. Consider the case of Lululemon. Instead of just selling clothes, they’ve established themselves as a leading health and wellness brand, which attracts a very specific audience. But did you know that many big brands and advertisers are using content marketing to gain a similar appeal, and establish their authority in the marketplace?

As a brand content strategist at VaynerMedia, I get the unique opportunity to see how content marketing is used today, and how it can be improved upon for maximum effect. It’s an interesting time to be in the industry, as more and more brands are figuring out the tactic, and seeing its potential to generate more leads and increase revenue.

The Evolution Of Content Marketing

You may know that content marketing is a very agile marketing tactic, and has been around for a while. What you may not know is just how much it’s evolved, and in what ways. Content marketing is often used in tandem with other tactics such as SEO, and PPC (Pay-per-click), to generate leads and drive traffic to websites. It often starts with a simple blog post, to establish credibility and generate interest. From there, the content strategist develops a plan to turn that interest into purchasing actions, such as making a purchase, or signing up for a newsletter.

In the beginning, content marketing was mostly used to educate consumers, and establish or strengthen a brand’s credibility. But today, it’s much more than that. Content marketers are now responsible for creating beautiful, engaging content that will bring in the audience, and keep them coming back for more. If you’re truly looking to evolve your career, and become an expert in content marketing, then consider the plethora of jobs that are available, and how much opportunity there is for growth.