You’ve begun driving traffic to your site, and now you’re wondering, “Where should I put the ‘where’ in my landing pages?”
You want to direct website visitors to the right place – whether that’s a specific product or service or an offer of some kind – and give them the best possible experience. So you ask, “Where should I put the ‘where’ in my landing pages?”
You want to position your “where’s” strategically so that they’re easy to find and helpful to your visitors. As you build out your landing pages for different products and services, you want to make sure that each one is easy to find and encourages the right kind of action. Let’s have a look.
Top Tip
When you put the “where’s” in your landing pages, be sure that they’re relevant to what the visitor is looking for. If you show up in a search engine results page (SERP), you want to ensure that the “where’s” on your page are going to help point the visitor to the right place. You don’t want to have useless “where’s” in your page. The same goes for people who come to your site via an organic search or a social media post.
Think about what a visitor might be looking for before you begin putting the “where’s” in your page. If you have a specific product or service that they’re interested in, put the information in your headline. For instance, let’s say that you’re selling event tickets and you want to direct people to your concert page. Your headline might read, “Jay-Z Concert Tickets Available Now.”
From there, you can include the address or website of your ticket vendor, social media accounts that you can link to, and other helpful information. The point is that you want to ensure that each “where’s” in your landing page is going to pull in the right kind of traffic.
The Basics
Depending on what you’re selling, you might choose to put the “where’s” at the top of your page, in the form of a short header. In other cases, you might want to hide the “where’s” until your visitor scrolls down a bit. Either way, you want to make sure that it’s easy to spot.
As you scroll down, you’ll begin to see other pieces of content, possibly a video or an image used to capture the reader’s attention. You want to put the “where’s” in a way that makes sense in relation to this content.
You’ll see the value of this strategy when you begin to build out your page. When you take the time to find out what the visitor needs, you’re going to build a better landing page. You’ll see that every little detail – from the size of the font to the color of the links – contributes to the overall message.
Key Takeaways
If you’re selling a product or service, you might want to build out a separate page for each step of the buying process. This can be something as simple as offering a 100% money-back guarantee if the visitor is not satisfied with your product or service for any reason. It might also be a case of offering special deals for high-value customers.
For people looking for information, you might want to provide an FAQ section or a glossary of terms. If you’re worried that they might not find what they’re looking for, you can also provide links to other websites with the same content. In other words, if the person is searching for information on hotels in Paris, you can provide links to other websites that also have information about hotels in Paris.
No matter what, when you put the “where’s” in your page, you’re going to attract the right kind of traffic.