In the near future, you can bet your ass that someone will figure out a way to digitize the job of a creative copywriter. And they’ll do it for three reasons: 1. to make more money 2. to cut corners 3. to speed things up – just like any other job that can be automated.
The good news is, you have options.
Let’s explore three places you can learn how to become a copywriter.
1. University Graduate Programs
For those of you who want to get your degree and are looking for a job in copywriting, you have three options:
- Traditional – get a bachelor’s degree in journalism, advertising, or brand communication (if you’re a girl);
- Digital – get a master’s degree in digital marketing, data strategy, or journalism;
- Mixed – earn a bachelor’s degree in journalism and then get a master’s degree in marketing.
You should take a close look at the options that are available to you because each one has its perks. For example, those who pursue a traditional path can count on gaining valuable experience by doing a bunch of copy-related projects for small businesses. However, according to Elle MacLeman, founder of Copyblogger, digital marketers have the advantage of being able to pinpoint exactly which piece of content is performing best on social media.
2. In-House Creative Writing Programs
If you want to try out copywriting as a career but don’t have the time to go to school, then you can take advantage of in-house creative writing programs. These are usually offered by larger companies that can afford to have a creative writing teacher on staff. Essentially, you’ll be learning from a professional who has already mastered the craft and can help you get up to speed quickly. The perk of this option is that you’ll get to see how the sausage is made and you’ll have the opportunity to ask questions about the industry.
3. Online Creative Writing Courses
If you don’t have the time nor the interest in going to school and would rather learn through doing, then you can take a look at online creative writing courses. While they don’t specifically teach you how to write, they do provide you with the tools necessary to be a successful copywriter. With these tools, you can find the training wheels to help you navigate the industry while you figure out where you want to go. The major perk of this option is that you can learn at your own pace. So, if you know what stage you’re in or what stage you want to be in, then you can strategically decide when to take each course.
Make A Plan
Now that you know where you can go to school, you need to make a plan on how you’re going to pursue your education. You can apply for graduation credit, which is usually available to full-time students, so don’t worry about finding the time to fit your studies in around your job. Plus, with your own teacher and classmates to help you get into the habit of asking questions, you’ll be able to constantly stay up to date with the industry.