If you’re looking into learning how to write copy for online platforms like blogs and social media, there are plenty of places to do so. Here are just a few of them.
YouTube
Learning how to write copy is easier than you’d think. There are tons of free YouTube videos that walk you through the process step-by-step. You can also find interviews with copywriters and marketers who can answer all your questions about the profession. YouTube is a great place to start your education. Just remember to put in the time to watch a few videos before you start trying to implement what you’ve learned.
Online Learning Courses
If you’ve decided to pursue a career in copywriting, you have plenty of choices when it comes to online learning courses. From the ground up with basic copywriting for the web to the intermediate and advanced levels, you’ll be able to find a class that suits your needs. Not only that, but many online courses allow you to connect with other students and get help from instructors who are more experienced than you might otherwise find yourself.
Vocational Schools
If you’re looking to advance your career in copywriting, you might opt to take a course at a vocational school. These schools are geared toward teaching you the practical skills you need to succeed in the profession. Typically, you’ll learn how to write effective press releases, pitch stories to media, and analyze brand data among other things. Most vocational schools offer a bachelor’s degree in copywriting as well so if you decide this is the path you want to pursue, keep your eyes open for some of the available marketing degrees.
Communication Schools
If you’ve decided that a career in marketing might be the right fit for you, there is an entire school devoted to your education. The various degrees and certificates you might earn at a communication school will prepare you for a successful career in the field. The fact that it’s a recognized degree means that employers will be more likely to consider you for a position. Some of the topics you’ll learn in class include advertising, public relations, and journalism. A bachelor’s degree in communication will prepare you for a satisfying career as a copywriter.
Magazine Creators
If you’ve decided the magazine world is exactly what you want to pursue, you’ve arrived at the right place. Magazine creators who have a need for compelling copy will often turn to freelance writers to help them out. If you’re able to impress them with your copy, they might just hire you on the spot to write for their magazine. The demand for quality content is consistently high, which means there will always be work for you.
Professional Development
One of the most important things you can do to further your career is to continually develop yourself as a copywriter. There are plenty of opportunities to do this through formal education, as well as, more informal means. For example, you can read books and blogs about copywriting, attend webinars and conferences, and listen to podcasts or online videos to learn new techniques and gain more knowledge. As a freelancer, you can also find additional work by completing online courses or getting a master’s degree if you’re looking to further your career.
As you work your way up the ladder, you’ll learn how to craft compelling content for a variety of industries and platforms. Just keep in mind that the more you know, the more you’ll be able to contribute to the field. In addition, when you’re ready to venture out into the world, having a solid foundation in copywriting will put you ahead of the competition.