The demand for copywriters continues to grow, with some agencies reporting a 135% year-on-year growth since 2014.
Copywriters are in high demand not only because there are so many platforms for content creators to publish their stories and blogs. The rise of social media has also led to more people finding ways to express their unique voice and gain some fame, especially with the advent of TikTok.
While the demand for copywriters is growing, so is the difficulty in finding high-paying clients. According to HubSpot Blogs’ research, the average salary for a copywriter is $70,000 per year, with bonuses adding an additional $10,000 to that figure.
Those who become copywriters often do so because they want to be able to generate some income from their writing skills. While the average salary of a copywriter is enough to support a freelance lifestyle, it’s nowhere near enough to live on. If you’re looking to make a lucrative career out of writing, you need to find a way to stand out from the crowd.
Where To Find The Best High-Paying Clients
To find high-paying clients, you need to establish a presence on the web. You can start by building a portfolio of your previous work and gaining recognition for your writing skills. If you’re looking for additional inspiration, you can also examine the work of the best copywriters in the business. Publishing content on a regular basis is also a good idea, although creating content for free in exchange for adverts, or engaging with potential clients through social media channels is even more effective.
A good place to find high quality content to promote is on other websites. However, be careful not to simply re-publish what others have already done. You can also use websites such as HubSpot to find clients that are looking for content marketing, and explain the value and process of this type of content marketing in more detail.
The Importance Of Client On-boarding
Having a well-executed onboarding process is vital if you’re going to attract and retain the most suitable clients for your business. Poorly executed client onboarding can lead to a series of missed opportunities, frustrated clients, and poor word-of-mouth marketing. This is why a lot of agencies won’t take on a new client unless they’ve previously worked with the company.
The onboarding process should consist of the following:
- Getting to know the client
- Gathering requirements
- Writing the brief
- Producing an initial draft
- Editing and proofreading
- Applying for copyright
- Shooting for delivery
- And finally…
- Closing the account
A content marketer at HubSpot pointed out that this is a tedious process, and one that takes a lot of time. They also stressed the importance of creating a clear job description, as well as defining the content strategy and process before creating any copy. This way, you’ll ensure everything is aligned at the beginning, and minimize the chance of any disagreements down the line. The above steps should be followed in order to ensure that the client is satisfied with the end product, and that they come back for more work in the future.
How To Gain Recognition As A Writer
If you’re serious about becoming a writer, one of the best things you can do for your career is to establish yourself as a reliable name in your industry. To do this, you need to create content that is both interesting and helpful to your target audience. You can find a nice balance between these two factors by creating something of a hybrid piece—a piece that mixes informative content with entertaining or even entertaining stories.
Establishing your name as a writer means getting the opportunity to pitch your work to different publications and websites. If you’ve got a specific field that you know you’ll be able to contribute valuable content to, such as web design or SEO, get started with that. However, you can also use your writing skills to pitch stories to general-purpose news websites, or even to newspapers. Just be sure to pitch your work before you’ve published any material, otherwise you’ll run the risk of copyright infringement.
How To Become The Best Copywriter You Can Be
To become the best copywriter you can be, you need to find your own voice and style. To start with, you can examine the work of the best writers in your industry and see how they’ve achieved such a high level of quality. You can also find online resources, such as blog articles, that can help you establish yourself as an authority in your chosen field. If you’re looking for advice on where to find more high-quality content, ask the experts—the people behind the popular blogs and websites in your industry—for their advice. You can also find freelance writing gigs, if you’re looking for extra cash flow.