In case you’re looking for a new challenge, there are many reasons why you should consider becoming a freelance copywriter in 2019.
The demand for copywriters is predicted to rise 40% year from 2020 to 2025. While there are no exact figures available, the trend itself is clear.
More and more businesses are realising the importance of proper advertising and the value of engaging with customers through compelling copy. This is evidenced by the increasing number of businesses who turn to freelance copywriters to help them with marketing copy, website content, and social media campaigns.
Marketing Agencies Cut Back
It’s no secret that agencies are under a lot of pressure to cut costs and become more efficient. The same applies to marketing agencies who want to reduce the amount of time it takes to market a business. Thanks to new technologies like machine learning and artificial intelligence, businesses can now automate tasks and let humans focus on higher-value activities.
With fewer people engaged in content marketing and social media, businesses are scrambling to find the right people to engage with their customers. While there is a wide demand for social media campaigns and content in general, businesses are constantly seeking opportunities to engage with customers through compelling copy, especially as advertising costs continue to rise.
More Control With Fewer Boring Tasks
When you work for a marketing agency, you’ll often have to write press releases, pitch articles, and take part in conference calls with reporters. While these are all essential to your job, they can often be extremely boring and repetitive. Thanks to the rising popularity of contract work and remote working, you now have the opportunity to carve out your own route and be your own boss. You decide when you’ll work, you set your own schedule, and you can take breaks whenever you need them.
As a freelance copywriter, you can set your own rules and terms and you’re not obliged to take on any projects that come your way. Instead, you can choose the ones that interest you the most and that you think will give you the greatest opportunity for growth and learning.
More In Demand
According to the Bureau of Labor Statistics, there are currently around 500,000 job openings for copywriters. While this number is steadily rising, there are still more jobs than there are people to fill them. Thanks to Google, Twitter, and other online platforms placing a strong emphasis on content and brand storytelling, businesses can now find the right person for the job and create opportunities for experienced copywriters who want to make the transition.
If you’re looking to make the switch yourself, you have plenty of opportunities ahead of you. Thanks to the increasing demand and opportunities for copywriters, you can bet there will be people who’ll want to talk to you about your skills and whether or not you’re willing to take on a project.