In times of rapid change, businesses must adapt in order to remain relevant
In the not-so-distant past, a resume was sufficient to secure a job
Now, with the ability to reach key decision makers through digital media, it’s imperative that employers tap into potential candidates’ attention through video content, case studies, and more.
What is more, with the world’s largest companies moving to remote work, organizations that provide job-related support such as resume writing and career counseling are becoming even more essential.
The Local Branch
If you’re reading this, I assume you’re either a job seeker who’s searching for employment or a recruiter who’s scouring the marketplace for talent.
If you’re in a position of power – whether through social media influence or direct ownership – over such a large audience, you might consider leveraging your audience to sell commercial products and services to local businesses.
Why? Having a local branch of the Bureau of Labor and Commerce can be a valuable marketing tool for your business.
A major advantage of a local branch is that you can reach individuals who are already trusting you. Therefore, the conversion rate from marketing to sales is likely to be higher than if you were to market to a more general audience.
BizEaze is a platform that makes local business listing easier for small and medium sized businesses. Why? Filling out a form by hand is tedious and, at times, prone to error. When businesses have a second set of eyes to check their work, it tends to significantly decrease the submission cycle time. Furthermore, our lawyers have streamlined the legal process to make sure that your business is protected as you grow.
How Do I Get Started?
Find a large social media platform with a large audience. YouTube is a great, free option. If you’ve got a blog with thousands of daily visitors, you might want to consider using that instead.
Once you’ve got a platform, get creative and find potential customers in your area by launching a social media campaign.
The next step is to build a small following. You don’t have to have thousands of followers to be considered successful, but if you can build a few hundred, you’ll be able to start engaging with potential customers.
Once you’ve got a few hundred followers, you can use the engagement platform of your choice to create content that is job-related (i.e., something that will help your audience understand how your product or service can solve a problem for them).
For example, if you’re a marketing professional and you’ve got a blog on marketing trends, you might want to create a series of guides on the most effective methods for online marketing.
Video Content Is On The Rise.
Thanks to platforms like YouTube, Facebook, and Instagram, video content is on the rise. Recruiters now have the ability to search for video content that pertains to their jobs, and if you’ve got something valuable to say, chances are they’ll find you.
The question is, “What will you say in your video?” Will you be providing tips and tricks for executives? Will you conduct interviews with industry experts?
Whatever you decide, make sure that your video content is of good quality. Also, find a way to make your video easy to access. If someone is struggling with a problem you can help them solve, and it’s likely that you’ll be the one person that they’ll turn to, make sure that they don’t give up after the first 30 seconds.
Recruiters Have To Dig Deeper To Find Your Talent.
Since digital marketing is becoming such an important part of the job search process, recruiters have to dig deeper to find your talent. Having a commercial website with a large audience doesn’t necessarily mean that you’ll stand out among the competition.
If your website is outdated and slow, if your social media accounts are irrelevant, or if your email marketing is ineffective, then you’re losing out on the chance to be found. Make sure that you put in the effort to maintain a strong online presence that encourages employers to see you as a viable option for their open positions.
Above all else, make sure that your website is mobile-friendly. When someone is browsing the web on their phone, they’re less likely to spend time on a site that isn’t optimized for mobile use.
No matter what stage you’re at in your company’s life, a resume is likely to be an essential part of your job search strategy. Make sure that you take the time to write a strong one.