The benefits of outsourcing are countless. It can free up time to focus on other areas of your business, reduce your stress, and even improve your bottom line. When you outsource, you typically hand over the reins to someone else while you step back and watch what they do with the information you provided. In almost all cases, this means big improvements for your business. However, there are times when you might want to avoid outsourcing and when you should embrace it.
When Should You Outsource Copywriting?
To begin with, you should consider outsourcing your copywriting if you are struggling to meet your weekly goal for new subscribers. Chances are, you are carrying out some of the basics of copywriting yourself, but you are not specialized in this area. If you are looking to grow your audience and start attracting new customers, you might want to consider outsourcing the copywriting for your blog posts or social media content.
If, on the other hand, you are happy with the results of your current in-house copywriter and you regularly get compliments on your copy, you should probably keep doing what you’re doing.
What To Look Forward To
One of the biggest pluses of outsourcing is that you gain the ability to focus on other parts of your business while your copywriter takes care of the nitty-gritty of producing content for you. This can be a major time-saver for busy entrepreneurs who want to improve their bottom line. Your copywriter will be able to take care of all aspects of content creation, from coming up with ideas to tracking down images to compiling the whole shebang into an irresistible pitch.
Depending on the scale of your operation, this can mean anywhere from a couple of hours per week to a couple of days per week. The key is to make sure that you are only outsourcing what you can do easily along with some of your best people. Hiring expensive freelance copywriters and editors who demand high fees can eat into your profit margins in a hurry.
When To Outsource Creative Work
Creative work can be extremely time-consuming, even when it is done perfectly. Sometimes, the results of your hard work can even be unsuccessful, which is why you should always be on the lookout for ways to improve your creative processes.
If your product or service requires a lot of thought and you want to make sure that you get the best possible results, you might want to consider outsourcing your creative work. Your product or service might not be ready for consumers yet, but you can bring it to life with some well-written copy and colorful visuals.
Depending on the scope of the project, you might want to outsource the copywriting for your product descriptions, product pitches, and marketing material such as websites and social media posts. For larger projects, you might want to consider hiring a content strategist to help you come up with an editorial calendar and content roadmap that will help you stay organized and on top of your game.
Outsourcing Is A Way To Improve Your Bottom Line
In every area of business, from sales to operations to fulfillment, there is always room for improvement. However, the one place where you can cut costs yet still generate more revenue is with marketing and advertising. With fewer overheads and less waste, you can rest assured that every dollar you spend on marketing is an investment in your business. When you outsource, you can often cut costs while improving your bottom line.
To put it plainly, if your budget allows, you should always consider outsourcing your copywriting to save you time and money.
Alongside the above benefits, there are some drawbacks to consider. To begin with, quality can vary from good to bad. Whether you outsource to an industry leader or a freelancer, you should expect that at times, the output might not be up to your standards. While you can get quality checks from time to time, this is something you will have to live with.
If your product or service is not yet ready for manufacturing or the marketplace, you might want to consider outsourcing the construction of the product or delivery of the service. If you are looking for a hands-on learning experience, you might want to consider doing some of the work yourself and paying someone else to do the rest. Make sure you factor in the cost of losing time along with the benefits of improved efficiency when deciding whether or not to outsource.
Outsourcing Is A Gamble
Outsourcing is a gamble, especially when it comes to copywriting. As a business owner, you are essentially trusting a complete stranger to take care of a task that you yourself could easily handle. This is why it is often best to take a bit of a leap of faith and outsource before you fully understand what is going on. Once you have fully understood what is going on, you can make the decision to proceed or revert back to in-house writing as it was before.
The key takeaway from this discussion is that there are times when you should outsource, and times when you should not. As a business owner, it is your job to understand which part of your operation requires the least amount of effort and expertise, and hand it over to someone who can do it better than you. The above information should help you decide when it is time to outsource and when it is time to keep doing what you’re doing.