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Home ยป When Should I Increase My Copywriting Fees?

When Should I Increase My Copywriting Fees?

You have a limited budget and you have to make the most of it. You already pay your writers, designers, and developers enough, so why should you pay more for copywriting? There are exceptions to this rule. You should always negotiate the price of a project with a company, especially if you have paid previously for similar work. However, in many other cases, you should absolutely ask for more. Here are a few reasons why you should charge more for copywriting.

More Than Meets The Eye

You’re probably already paying your copywriter to write unique content for your blog or website. However, oftentimes, what you need is someone to help you with the text on your website or in your online store. This could mean someone to draft a simple website legal document or it could mean writing content for your e-commerce store. In both cases, you’re paying your copywriter to do something more than they normally do for standard rates. These jobs require a high level of expertise and you should be paying for that expertise.

More Complex Communication

Even if you’re using a freelancer to write an informal letter to a potential customer, you should be asking for more money. A well-written formal letter carries more weight than a similar email. More importantly, some businesses or organizations justaren’t comfortable writing letters of any kind. When you have an opportunity to earn some extra bucks, why not take it? There is always the risk of making a simple letter complex, but you should be rewarded for your efforts. Complex communication is more than a strength; it’s a necessity in today’s world. Even if you’ve got a one-to-one relationship with your customer, you should be asking for more. The more complex the communication, the more you should be asking for.

The Bottom Line

As a business owner, you’ve got to make the most of your limited funds. The key to effective copywriting is being able to discern which assignments are worth your time and effort and which ones you should pass on. You’re a business owner, so you have to look at the numbers to determine whether or not you’re making money. In many cases, you’ll be able to find cheaper rates by doing your own copywriting. However, in other cases, you’ll be able to earn much more by delegating the task to an expert. Think about the money you’re losing by not asking for more. It might not seem like much now, but it’ll add up quickly. Don’t be afraid to ask for more. You’re paying for expertise, so you should be getting more in return. In some cases, you might have to draft a simple letter or e-mail for free, but the more complex the communication the more you should be asking for. Remember, you’re not a mind reader and nobody will thank you for thinking up ad copy by yourself. This is why you should always ask for more.