When it comes to applying for a marketing job, you’ll need to put your best foot forward. That means you need to choose your samples wisely. You want to make sure that your writing samples reflect your best work and that they’re relevant to the position you’re applying for. For instance, if you’re applying for a content strategist job, then your samples should feature solid content strategies and should steer clear of being overly promotional. On the other hand, if you’re applying for a social media strategist role, then your samples should reflect your experience effectively managing a social media account. Your choice of samples depends on the role, but also on what kind of employer you’re targeting. If you’re looking for a senior-level position, then you may want to consider showing off your best accomplishments.
Action-Packed Headlines
As we’ve established, you’ll need to put your best foot forward when applying for a marketing job. One way to do this is through the use of action-packed headlines. These headlines should grab the attention of the reader and compel them to keep on reading. To best illustrate what I mean, take a look at the below headlines from articles on marketing blogs:
How to Promote Your YouTube Channel for Free
YouTube creators can use a variety of tactics to promote their channels, including paid ads, sponsored videos, and live chats. However, there are free ways to get the word out about your channel as well. One of the simplest and most effective strategies is to write an action-packed headline about a topic related to your channel. In the above example, the writer takes a deep dive into the world of YouTube and highlights five proven ways to create awareness and interest around your channel. As you can see, these headlines grab the reader immediately and compel them to keep reading. The strategy works because it relates to a very specific and relevant audience while also being interesting enough to make the content stand out.
How to Choose the Perfect Song for Your YouTube Video
As we’ve established, you’ll need to put your best foot forward when applying for a marketing job. One easy way to do this is to choose the perfect song for your video’s. This could be the theme song from your favorite show or an original composition by the artist you’re featuring in your video. The key is to find a balance between the two. You don’t want to choose a song that’s so powerful that it takes the attention away from your video content, but you also don’t want to choose a pop song that could potentially become overused.
The Effective Use of Bullet Points
One last point about applying for a marketing job: put your writing skills to use by writing in bullet point format. This is especially beneficial if you’re applying for a content strategist position and being asked to write a proposal for a large corporation or if you’re applying for a job at a marketing agency and your writing sample is being judged on the overall organization and style of your text. Putting your writing skills to use in this way will certainly make you stand out above the competition.
As we’ve established, writing samples are extremely important when applying for a marketing job. However, you don’t want to choose your samples poorly. You want to make sure that your writing samples are relevant to the position you’re applying for and that they showcase your best skills. To help you out, here are some tips on what kind of samples to choose and how to effectively use them:
Relevant Examples From Around the Web
When creating content for marketing purposes, you’ll want to make sure that you use relevant examples. Otherwise, your content may not seem that unique to the target audience. Since your writing samples will be judged on their content as much as their style, you don’t want to choose content that’s already available online. If you can’t find relevant content or examples of the kind of content you create, then it may be a good idea to create some content to showcase your skills.
Make Sure Your Samples Are Up-to-Date
Another important point about applying for a marketing job is making sure that your samples are up-to-date. When I say samples, what I mean is any piece of writing that you include in your application. These could include articles, press releases, blog posts, or any kind of content that you create. The important thing to keep in mind is that it needs to be relevant to the position you’re applying for.
The thing about content that’s stale or out-of-date is that it simply won’t seem that new. To the reader, it will seem like you’re taking advantage of an outdated or neglected skill set. For this reason, make sure that your writing samples are always kept up-to-date and are relevant to the position you’re applying for. One way to do this is to set a schedule for yourself and make sure that you meet it. For example, if you have a marketing blog, then you could write a post every two weeks and ensure that you have content that’s relevant to the position you’re applying for. Using content from around the web is a great way to ensure that your samples are always fresh and up-to-date. You can use tools like Google Trends to easily find content that’s relevant to what you’re looking for.
Make Sure Your Samples Are Relevant To The Position You’re Applying For
We’ve established above that your writing samples are going to be one of the primary ways that your potential employer determines your creativity and originality. For this reason, it’s important to make sure that your samples are relevant to the position you’re applying for. Choosing your samples poorly may hurt your chances at getting the position rather than help them. Since your writing samples will be read by a human being, make sure that your samples are well-written and demonstrate your excellent command of English. For this reason, grammatical errors and spelling mistakes will certainly detract from your credibility rather than help it.
Choose Your Samples Carefully
One last point about applying for a marketing job: choose your samples carefully. You don’t want to choose content that’s outdated or irrelevant to the position you’re applying for. To avoid this, make sure that you’re choosing content that’s relevant to the position you’re applying for and that it’s of good quality. If you can’t find anything that fits these two requirements, then it may be a good idea to create some content that fits these requirements.
On the other hand, sometimes you may want to include content that’s relevant to a different position you’re applying for. If you feel like you can’t choose content that’s relevant to the position you’re applying for without hurting your chances at getting the position, then include content that’s relevant to the other position. In the long run, this may work in your favor. You’re essentially giving the reader content that they may not have seen before, which could make them interested in your application.
To help you choose your samples more wisely, here’s a short checklist for what to look out for:
- Does the content speak to the position you’re applying for?
- Is the content relevant to today’s customer?
- Does the content demonstrate your skill set?
- Does the content feature actionable tips or advice?
- Is the content of good quality?
- Does the content showcase your best work?
- Are there any spelling errors or grammatical mistakes?
- Does the content go into enough detail about the topic?
With these tips in mind, you’ll be able to create and choose writing samples that are effective and unique.