Most companies now-a-days prefer to hire qualified candidates who have experience, rather than just looking for someone with a college degree. This is because studies have shown that people who have worked before are usually better suited for the job, compared to those who have only ever done research in a lab. No matter what kind of work environment you’re used to, there’s always room for growth, learning, and development.
Doing some research online will tell you that most companies require at least one or two years of work experience, so if you’re looking to break into the industry, you’ll need to start applying for jobs now.
However, even if you have experience, you may need to submit some samples of your work to prove it. If this is the case, then what should you write about? How about we take a look.
Your Career Objective And Summary Of Qualifications
When applying for a job, regardless of the role you’re applying for, it’s important to write an objective summary of your qualifications. This should include your educational background, relevant work experience, and any relevant skills you might have. If you’re going for a face-to-face interview, then make sure you practice saying these things out loud. They will put you at ease and help you sound like a real candidate.
When writing your summary of qualifications, you should identify what sets you apart from other applicants. Depending on the job you’re applying for, this could be anything from your educational background, to your work experience, to your skills. Make sure you mention and discuss these things that make you a suitable candidate for the job.
What Kind Of Skills Do You Have, And How Does That Match The Position?
Before we begin discussing what kinds of writing you’ll need to do for this job, it’s important to note that not all of it will be done by word. Some employers will prefer to see samples of your work, so if you’re applying for a jobs in digital marketing, for example, then you’ll need to make sure you have some samples available in a digital format. If this is the case, then you should identify the specific platforms you’ll need to apply for, and the specific file formats your samples will need to be in. This will depend on the nature of the work you’ll be doing.
Now, let’s discuss the types of writing you’ll need to do for this job. As mentioned previously, you’ll need to prove to the employer that you’re qualified for the job. For this reason, you’ll need to write some technical reports, for which you’ll need to have a working knowledge of. Depending on the job you’re applying for, you may also need to write some press releases and correspondences. In these cases, you’ll need to have a working knowledge of journalism, and be able to write in a journalistic manner.
Why Should You Care About Copywriting Samples?
As we mentioned previously, most companies prefer to hire people who have a relevant work experience. For this reason, if you have a specific role in mind, and you don’t have the required experience, then you may end up struggling just to get the job. In these cases, your best chance of securing the role is by demonstrating you can do the job well, which is why you should put a lot of effort into copywriting samples.
If you’re applying for a job in sales, and you don’t have any experience in selling products, then you might not have access to the required books, or you may not have found the right sales template. In these cases, your best bet is to prove you can write engaging copy, using words like “sales”, “marketing”, and “prospecting” (a method of finding new customers).
What Types Of Content Should You Include?
When writing your copy for this job, you’ll need to make sure you include all the important details about the job, and the employer. This means your writing will need to include key words and phrases that make your content findable. If you’re writing for SEO purposes, then you should include the right keywords in the text, and ensure it’s readable and understandable. Ensure you don’t go overboard and stuff your content with keywords, as this could end up hurting your chances of being found online.
How Should Your Writing Style Or Tone Of Thought Fit The Audience?
This is a question you need to ask yourself, and it’s one of the most important considerations when writing content. If you’re not sure, then ask the people you’ll be writing for, or their peers. If you don’t have any specific people in mind, then you’ll need to consider your target audience, and adjust your tone of thought and writing style according to what they want to hear. Remember: you’re writing to persuade, and you should keep this in mind while crafting your content.
What Platform Should You Use?
If you’re looking to break into the industry, then you’ll need to make sure you’re applying for jobs on platforms used by recruiters. These platforms make it easy for employers to find qualified candidates, and they usually have various tools, or trackers, in place to help them do this. Some of the most popular platforms include:
- Indeed (FREE)
- LinkedIn (PROFESSIONAL)
- Google (Career site)
- Facebook (Career site)
- Twitter (Career site)
- YouTube (Career site)
- AngelList (Startup)
- (Vacancy)
If you don’t have a LinkedIn account, then you’ll need to make one, and ensure you connect it to your other social media accounts. Doing this will help you find jobs more easily, as your LinkedIn account will be visible to potential employers.
How Long Should Your Application Be?
This is quite a subjective question, and it really depends on you, and what you’re trying to achieve. If you’re looking for a short-term job, then you may want to keep your application to just a few paragraphs. This won’t take you long to write, and it will allow you to be the absolute most suitable for the job. After you’ve written your application, make sure you edit it for grammar. Although the employment agency you’re applying to will have someone else edit it for spelling and grammar, you’ll have the opportunity to proofread it before the end.
If you’re applying for a job in sales, then you might want to write a short report, or an article, and submit it as part of your application. Make sure you keep your application light on content, and simple. Short and sweet.
As you can see, there are a multitude of things to consider when writing content for a job application. However, as long as you keep all of this in mind, and ensure you’re doing everything you can to make yourself the most suitable candidate for the job, then you’ll be able to land the role.