In today’s world, getting a business off the ground often means catering to as many people as possible – whether that’s your target audience or the general public. For marketers in particular, this often means producing content to attract a mass audience and gain more traction for your brand or product.
To stand out among your competitors, you need to establish yourself as an expert in your field and to do that, you need to show that you’re capable of communicating complex ideas simply and clearly. To prove your writing skills, you’ll need to demonstrate that you can write persuasively and compellingly about a topic that your readers will find interesting and valuable. After all, someone has to be the one to click on that link or open that email. So, if you want to make sure that you’ll be chosen for the role, you need to have the best possible sample to present to the hiring manager.
Fortunately, we’re living in a time when digital nomads can make their living traveling the world and being digital marketers. This opportunity offers you the chance to prove your marketing skills and gain valuable experience for future job opportunities. If you’re interested, check out this remote marketing job and start building your portfolio.
Marketing Job Description
If you’re unfamiliar, a marketing job description is a simple but effective document that serves as a template for all marketing activities. A well-written job description sets the scene for your role as a marketer. From defining the product to laying out the required skills, a job description will guide your team in carrying out various marketing tasks. Let’s dive into the details.
Types Of Marketing Jobs
Depending on your specialized field, you may be familiar with certain terms that show up on a resume. If you’re looking for marketing jobs, you may encounter terminology such as SEO, SMM, or PPC. To tell you the truth, most of these terms are pretty self-explanatory but just in case, here’s a brief introduction.
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Pay per click (PPC)
SEO
SEO, or search engine optimization, is the practice of improving a website’s ranking in search results for relevant keywords. The higher a website ranks in search results, the more traffic it will receive from people searching for the terms used in the SEO strategy. SEO is extremely important for digital nomads because having a high-ranking site means having more exposure and attracting potential customers to your site. While there are free alternatives to obtaining high rankings, using a reputable SEO service will ensure that you get the best results for your marketing efforts.
SMM is short for social media marketing, which entails managing and measuring the effectiveness of social media platforms such as Twitter, Facebook, and Google+. Essentially, you’ll be using social media to attract and retain customers. The advantage of social media marketing is that a lot of people already use these platforms to seek and find information so it’s easy for you to find and engage with potential customers.
PPC, or pay per click, is somewhat similar to SEO in that you’re attempting to improve a site’s ranking in order to attract potential customers to view your content. The only difference is that with PPC, you’re only reimbursed for costs once the company that you hired to perform the search engine optimization finds a prospective customer who clicks on your ad and subsequently purchases a product or service from your business.
SMM&PPC Together: The Branding Machine
If you’re looking for a way to stand out among your competitors, reach millions of potential customers, and increase your earnings, you can do so by combining SEO with SMM&PPC. The synergy between these three types of marketing is quite striking; combining them can produce enormous results. Let’s say hypothetically that you’re the CEO of a large company, Abbott Laboratories. You notice that a lot of people are turning to YouTube to find information about their favorite brands and products. You decide to try out a new marketing strategy and decide to partner with a local YouTube creator named Sam who has over 500,000 subscribers. Together, you decide to launch a joint brand awareness campaign on YouTube.
You and Sam pick three catchy phrases that your target audience may use:
- Abbott Labs: The healthcare company that you’re a part of
- Omni-directional microphone: The device that enables you to record audio in multiple directions
- Nitroderm: The product that you help develop and manufacture
You then create content using these phrases in succession and put them in the context of a video montage. In the video, you identify yourself as the head of Abbott Laboratories and state that you’re partnering with a YouTube creator named Sam who has 500,000 subscribers. Your goal is to establish a reputation for being an honest, authoritative voice of reason in a world of uncertainty and falsehood. To do this, you want to create a trustworthy brand identity that will make your team of researchers, doctors, and pharmacists look credible.
In the first part of the branding exercise, you had to define the problem that you’re solving. In this case, the problem is said healthcare, which is quite a broad topic. Now that you have a clear idea of the type of content that you’ll be creating, you can strategize the process of creating compelling content to attract and retain customers. The next step is to use the data that you collected to plan out your content creation. From there, you can develop different versions of the content – some of which may even end up being more effective than you think. At this point, you’ve laid the groundwork for a solid content strategy and the beginning of a long and profitable relationship.