Most businesses owners, marketers or social media managers come across the problem of having a ghost product on their hands. You implement a successful marketing campaign on Facebook, and a week or so later, you see absolutely no growth. Then, one day you discover that your Facebook page had been copied and is now following you.
What then should you name your company?
Well, you have two options here. You can either find the courage to name your company as it is or you can find the courage to name your company after a beloved pet or a character from Disney movies. We will name our solution to this problem after one of the most beloved pets in history. His name is Spud. (For those of you who aren’t familiar, Spud is the short, adorable dog from the Peanuts comic strip.)
With that, we give you the following rules for naming your company on a Facebook freelance copywriting position:
1. Short And Simple
If you’re unfamiliar, the first thing to note about a Facebook page is that it’s very short. You will always only have about a million characters to use. When you write content for a Facebook page, you have to make your points quickly and succinctly. You can use keywords, but you’re not allowed to repeat yourself. If you think about the average person’s attention span, you’ll see that it’s very short. Don’t expect that your audience will spend a lot of time on your page. Your content simply has to keep them interested enough to keep coming back for more.
2. No Excess Words
Another thing that you need to keep in mind when naming your company on a Facebook writing position is that you cannot use any words that you wouldn’t normally use in everyday conversation. We’re not asking you to write a poem here, but you can’t use the same kinds of words that you use in your daily life. This applies to both spelling and grammar. When you use words that are not commonly used in everyday speech, it makes your content sound less authentic. And, in our opinion, less is more when it comes to online copywriting. Your writing needs to sound natural and unforced.
3. Keep It Short And To The Point
The third and final rule to keep in mind when naming your company on a Facebook writing position is that your copy needs to be as short as possible. When you write regular posts for your Facebook page, you will find that your shortest posts tend to perform the best. Try to keep your posts under 400 words. Anything longer and your posts tend to get less engagement. Keep in mind that people’s attention spans are limited, so you need to make sure that what you’re posting is worth their time. Brevity is the soul of wit, as they say.
Choose A Nickname That Means Something
It’s always best when picking a handle or a pseudonym to choose a name that has a meaning. For example, if you’re a dog lover, you might want to choose Peanut because the name brings to mind the adorable and sometimes obnoxious dog from the Peanuts comic strip. Alternatively, you could choose Snoopy because, well, you know, the dog with the big nose.) Your nickname doesn’t have to mean anything in particular; it’s just meant to be a shortening of your full name. This makes it easier to type on social media and easier for others to find your content. If you do choose to go with one of these two options, we recommend you use it consistently throughout your content.
Naming Your Company On A Facebook Freelance Writing Position
Now that you’re equipped with the basics of naming your company on a Facebook writing position, let’s get back to the subject at hand. When you have a ghost product on your hands, the logical first step is to change the name of the product. However, oftentimes, this isn’t a solution because the product itself isn’t causing the problem. So, after you’ve changed the name of the product, what do you do?
In the case of a ghost product, you need to work on the source of the problem. Are you experiencing poor traffic? Are you getting a low amount of engagement on your page? Try to find the root of the problem and fix it. If you believe that your product isn’t living up to expectations, then you can decide to go with one of the above suggestions (Peanut or Snoopy) or you can choose an option that hasn’t been mentioned yet.
We will now walk you through the steps to take in order to name your company on a Facebook freelance copywriting position.
Step One: Create Your Company Facebook Page
The very first thing you need to do in order to name your company on a Facebook copywriting position is to create a Facebook page for it. If you have a personal Facebook page, then you can use that to create the company page. Alternatively, you can use a free Facebook account that you can create specifically for this purpose. Whatever route you choose, make sure to choose a name that isn’t already in use on Facebook.
It’s best to use the company name directly in the page’s title. However, if you want to use keywords in the page’s title, then you should do so in the following format: Company Name – Keywords. For example, if your company name is Jones Soda and you want to use keywords such as “soda,” “carbonated drinks,” or “energy drinks,” then you could write a title like this: Jones Soda – Carbonated Drinks and Energy Drinks.
Step Two: Set Up Your Company Email
Once you’ve created your Facebook page, it’s time to set up your company email. You’ll need this in order to contact clients and other businesses who are interested in your services. You can either choose to use your company name or you can choose to use your name or a pseudonym. If you choose to use your name, then make sure to use it consistently throughout your emails. This will make your emails easier to find in your inbox.
Step Three: Post To Your Company Facebook Page
The next step is to post to your company Facebook page. When you post to your Facebook page, make sure to keep your posts short and sweet. As we mentioned above, people’s attention spans are short, so you need to make sure that what you’re posting is going to be worth their time. When you post regularly and consistently, you’re going to appear in the Facebook “newsfeed” of your audience. When this happens, you’re going to see an increase in your page’s “likes” and an increase in traffic. And, if the posts are interesting and well-written, then we’re sure that your audience will appreciate your efforts.
Step Four: Build Your Portfolio
Once you’ve gotten your page set up and started posting, it’s time to build your portfolio. Take your time developing your portfolio, and make sure to add content that’s relevant to your niche. Make sure to add content that’s going to be valuable and informative to your audience. When you have a sizable audience on your Facebook page, it’s time to start creating content that’s directly related to selling a product or service.
Step Five: Measure The Results Of Your Campaign
The last step is to measure the results of your campaign. Are you seeing an increase in your page’s “likes”? Does your traffic appear to be coming from more locations? Are people engaging with your content more frequently? If you’re not seeing the results that you’re looking for, then take some time to review the steps that you took and try again.
Measuring the results of a Facebook marketing campaign can be difficult. It’s easy to see the numbers and figures associated with your page, but, beyond that, it’s hard to know exactly what you’re looking for. If you’re looking for a way to gauge the success of your campaign, then you can choose from a variety of solutions. You can choose to look at your campaign’s “likes,” the number of times that its content is being shared, the amount of engagement that it’s attracting, the number of responses that it’s receiving, or the amount of revenue that it’s generating.
With that, we conclude this article on naming your company on a Facebook freelancing position. Remember to always choose a nickname that represents your brand. And, above all, have fun!