Getting a BA in Creative Writing opens up a world of opportunities. Whether you are looking for a change of pace or want to do some extra course work, there are plenty of options available to you. We have collated a list of the most in-demand jobs and career paths that can be followed with a BA in Creative Writing.
If you have an interest in writing for journalism outlets, then getting a Creative Writing BA can put you ahead of the competition. There are plenty of jobs available for budding journalists, either at a corporate desk or for a range of media organisations, from newspapers to online magazines.
The rise of the ‘superfan’, or the highly knowledgeable and engaged audience member, means that journalists need to stay abreast of the trends and issues their audience is interested in. Having a BA in Creative Writing will equip you to write compelling features and news stories, as well as give you a better insight into the way your audience engages with content, online or off.
Advertising and marketing managers are responsible for coming up with creative ideas for adverts and marketing campaigns. They work closely with external agencies to conceptualise and produce advertising material that appeals to their targeted audience, generally having a high level of expertise in marketing, communications, and analysis. Getting a BA in Creative Writing can equip you with the industry knowledge you need to succeed in this role.
In today’s world, advertising is always evolving, and innovative marketers are looking for people with a creative writing background who can come up with unique, engaging ideas for campaigns. Having a BA in Creative Writing will give you the edge you need to stand out from the crowd.
An editor is someone who works with content that has been written by others, ensuring that it is of a high quality and factually correct. This can involve some basic copy editing, as well as the more in-depth editing of a book or manuscript. It can also involve working with an author to create a coherent piece of work, whether that be an editorial, a book review, or a feature article.
Most editors are either journalists or have been involved in some form of media work, meaning that they have an understanding of the basic principles of journalism and publishing. Having a BA in Creative Writing can give you the insight you need into the world of editing and the diverse roles that can be undertaken within this field.
A copy editor is someone who has the responsibility of making sure that the content of a piece of writing is clear and free of any errors. This can involve checking for the standard of spelling, grammar, and punctuation, as well as polishing up the piece to make it more presentable. Most copy editors either have a degree in English or journalism, and gaining more experience through further study or professional practice. Getting a BA in Creative Writing can give you the insight into language and the tools you need to succeed in this role.
Social Media Manager
The role of a social media manager is to maximise the effectiveness of online campaigns, ensuring that the correct messages are delivered to the right audience at the right time, and that engagement is maintained through the use of relevant and engaging content.
The field is wide and includes all aspects from coming up with the content to disseminating it via social media channels, having an understanding of psychology and digital marketing. Getting a BA in Creative Writing can give you the tools you need to succeed in this role, as well as equip you with the confidence to take on new challenges.
Online Content Manager
An online content manager is someone who is responsible for creating and developing online content for various platforms, such as websites, blogs, and social media channels. The role can involve coming up with ideas for pieces of content, as well as undertaking the actual creation of these pieces of content. This can include working with a team of creators to bring a multi-media project to life, as well as having an understanding of SEO and digital online marketing. Getting a BA in Creative Writing can give you the tools you need to succeed in this role, as well as the confidence to take on new challenges.
A communications planner is someone who works with other employees in the organisation to create strategies and plans for various forms of outreach, including advertising, marketing, and PR. This can include thinking through the different media channels that may be used to reach a defined audience, and formulating a plan to utilise these channels effectively. Having a BA in Creative Writing can give you the confidence to take on new challenges, and the tools you need to devise winning strategies and plans.
A content strategist is someone who plans and creates content for various platforms, and who can use this content to engage with customers and drive marketing and sales. They will generally have an in-demand BA, and may specialise in areas such as digital marketing, SEO, or social media marketing. This can involve research into how existing customers behave, as well as analysing the effectiveness of various marketing and sales approaches.
Strategists work with marketing and communications teams to come up with content that can be used across various platforms to engage different groups of people. They generally have a broad knowledge of digital marketing and an understanding of different consumer behaviour, meaning that they can offer their services to a variety of industries. Having a BA in Creative Writing can give you the confidence to take on new challenges, and the tools you need to succeed in this role.
An editorial planner is someone who works with the project or department editor to create editorial content, such as a newspaper or magazine article, for distribution throughout the organisation. Editorial planners work closely with journalists, copy editors, and fact checkers to ensure that the content is of the required quality, and to plan stories that represent the voice of the publication. They can also be responsible for coming up with the ideas for these stories, and the confidence to present these to the editor for approval.
Whether you are looking for a change of pace or want to do some extra course work, there are plenty of options available to you. Get your degree and get started. You’ll love what you can do with a creative writing BA.