For copywriting, you need images that speak to your audience. Whether you are writing an article for a magazine or you are publishing a book, you need to have a clear vision of what will be appealing to your readership.
When it comes to photography for copywriting, you have two clear options. You can either use stock images that you find online to accompany your writing or you can use a professional photographer to capture the essence of what you want to say.
Let’s take a look at the pros and cons of each option and how you can put your best foot forward for your copywriting projects.
Using Stocks For Your Copywriting
If you are new to copywriting and want to try out the trade, the best advice is to simply use what you find online. Chances are, there is a free image out there that you can use for your purposes. You can find a good image hosting website such as Pixabay or Unsplash to save and organize your graphic assets.
The advantage of using stock photos is their cost. You can find a high-quality image that will suit your needs easily and legally. Some stock photo websites even allow you to download the images for free. Keep in mind that the stock photos you find online have already been used, which means you are not necessarily saving the environment by using them. However, the con is that they can be a little dull and uninteresting. Nothing stops you from going above and beyond what you find online and finding a creative, unique stock photo that will add polish to your text.
Shooting Professionsals For Your Copywriting
If you are looking for a more creative option and want to stand out from the crowd of stock photos online, you should consider hiring a professional photographer to shoot some high-quality images for you. The advantage of this option is that you can find a creative genius who will come up with some unique ideas to assist you in your copywriting project.
The catch is that this option is more expensive. You will need to pay for their services, which can range anywhere from $500 to $1,000. You will also need to consider the cost of the paper and ink to print your final product. You can get a small sample pack for free to try out the service, but to get the best quality images you need to invest in a package. If you want to ensure that your text stands out, using a high-quality image that will enhance the reading experience is essential.
Put Your Best Foot Forward For Your Copywriting
In the end, it all comes down to you and what you want to project. If you want to stand out from the crowd, use unique fonts, colors, and images that will make your writing pop. Sometimes the simplest things can be the best options as long as you put your best foot forward. The key to effective copywriting is to have something to say and to say it clearly and concisely. You want your readers to understand and appreciate what you are writing about.
As you might imagine, the choice between the two above can be tricky. If you are looking for a way to save money, the best option is to use the internet to your advantage. However, if you want to find a way to say something that will resonate with your audience, consider hiring a professional photographer to shoot some unique images for you.