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What Kind of Job Can I Get With a Business Writing Degree?

If you’re looking for a career change, you’ve probably considered applying for a job as a business writer. You may be wondering: What kind of job can I get with a business writing degree? Will I be able to find a job? How will I be able to make a living?

You may be surprised to learn that the job outlook for a business writer is very positive. Many employers want to hire freelance writers and compensate them well for their efforts. A degree in business writing will give you the skills necessary to secure a lucrative job in this industry.

A business writing degree can lead to a variety of exciting jobs, including journalist, editorial writer, marketing and sales copywriter, and corporate communications. You may not get an immediate offer after graduation, but you’ll certainly have ample opportunity to secure freelance contracts while establishing yourself as an expert in your chosen field.

Journalist

The most traditional job a business writing degree can lead you to is journalism. As a journalist, you’ll probably be expected to report on financial news and write about business and marketing trends. In addition to learning the skills necessary for this job, you’ll also develop valuable journalistic skills that will serve you well in your entire career. A good knowledge of economics, finance, and journalism theory is necessary for pursuing this career path successfully.

Being a professional journalist is a great opportunity for those looking for a job in media. However, since the industry is changing and newspapers are suffering from an endless stream of digital competition, it’s fair to say that finding a job as a professional journalist may be a bit tricky these days. Even so, those with the talent and drive can still succeed in this field. In fact, many major news organizations now prefer to hire freelance journalists rather than staff them due to the ease of finding expert writers and the ability to outsource more effectively. It’s still a good opportunity to join a reputable news organization and establish yourself as an expert in your field. 

If you have a passion for writing and a steady hand, it’s a great opportunity to become a freelance journalist and take on contracts for major publications. Many successful journalists started out as freelancers and now work for notable news organizations in a paid capacity. You’ll have to learn to negotiate and be a good business partner if you want to succeed in this field.

Marketing and Sales Copywriter

If you’re looking for a job with more flexibility, you may want to consider pursuing a marketing or sales copywriting career. A marketing or sales copywriter creates informative product descriptions, advertising campaigns, and other promotional materials to drive sales. This job can be highly lucrative and offers a lot of opportunity for those looking for a change of pace.

The main job responsibilities of a marketing or sales copywriter include creating compelling content for marketing campaigns, product descriptions, and much more. A good knowledge of marketing and sales, copywriting theory, and digital analytics is necessary for this job. Those interested in this area should expect to earn at least $50,000 per year, plus bonuses and commissions. Many top marketing and sales copywriters are now able to make well over $100,000 per year, plus bonuses and commission structures that are similar to those of a journalist.

If you’re looking for flexibility, the option of working remotely is great because you won’t have to leave your home to find work. Flexjobs, a remote workforce placement company, lists marketing and sales copywriting as one of the growing jobs in the industry and predicts a 22% job growth by 2025.

Corporate Communications

Many companies now rely on external communications to drive business. This area of specialization within business writing includes everything from press releases and articles in trade journals to dealing with various stakeholders, such as investors, customers, and the public at large. A corporate communications specialist works with a company’s PR department and external communications agencies to create press releases, handle online media relations, and design compelling marketing materials.

A formal education in business or communications is necessary to succeed in this field. In addition to gaining practical experience, you’ll also be able to develop valuable theoretical knowledge in the process. Those interested in this field may find opportunities within larger corporations or public sector organizations.

Those looking for an opportunity to work from home should take a hard look at the corporate communications field due to its stability and the opportunities available to those willing to learn. However, since the job market is changing and traditional job titles are becoming obsolete, make sure you’re educated on the latest job trends before you make a significant career shift.