If you’re reading this, I assume you’re probably a freelancer who is already experienced in copywriting for websites. Chances are you’ve even started your own blog to showcase your work, or to simply share your thoughts with the world.
What might be a bit different is your approach to copywriting for websites. For many of us, writing for the web means starting with raw copy and working our way up to production ready content. While this is a common approach, there is another option – one that gets you straight to the point and saves you time.
If you’re looking to dive into the world of copywriting for websites but don’t have the time to fully develop your ideas, the answer might be to work with a content strategist who will take care of all the research and writing for you.
The Basics Of Working With A Content Strategist
When you work with a content strategist, you will typically start with a shortlist of topics you’re interested in writing about. This will give your consultant the chance to dive into any relevant research and then come up with concept drafts and detailed editorial plans.
Depending on your preferred working style, you might find it more convenient to work remotely or meet in person as much as possible. In-person meetings are always preferable, but if distance is a concern, the flexibility of working remotely is invaluable. Your content strategist will need to be equipped with all the relevant tools, including a notebook, a pen (to take notes), a word processor, and the like. While tools can be streamlined and replaced with software, having a physical notebook is still crucial for keeping track of ideas, gathering additional references, and developing original content.
The Difference In Quality
With every other stage of content creation, you have the option to go in-house, using your own resources, or to outsource the task. When it comes to copywriting, there are many excellent freelance writers out there, but unless you have the budget for full-time employees, it might be smarter to go the extra mile and hire a content strategist.
There are many advantages to hiring a content strategist. First and foremost, when you work with a reputable company, you can be sure that the work will be of a very high quality. Second, you will be able to focus on the important aspects of your business while leaving all the trivial details to the experts. Last but not least, hiring a content strategist is usually an affordable option, especially if you’re working with a company that has several clients in a similar stage of development.
The Importance Of Research
Writing is an art form, and like any other form of art, it requires a certain level of creativity and innovation. However, like a painting, the outcomes of your research are likely to be more impressive if you base your work on an understanding of the basic principles that underlie the industry you’re operating in. In the case of writing, this means taking the time to learn about the web and how people interact with it on a day-to-day basis.
If you’re looking to write about web design or development, you will need to do a lot of research into what goes into making a functional and beautiful website. Not only will this make your work more impressive, it will also be done with a firm understanding of what makes a website successful in the first place. In the world of digital marketing, for example, a popular topic among webmasters is SEO, or search engine optimization – and it’s a vital element to all websites.
The Growth Of Freelancing
As the world becomes more digital, the line between freelancing and full-time employment becomes blurred. More and more people are choosing to juggle their work and personal lives on their own terms, without being tied to one employer for the whole duration of their employment. If you’re someone who values your freedom and the ability to work on your own terms, you might consider exploring this option as a viable alternative to the traditional full-time job. Naturally, this doesn’t mean that all freelancers are capable of producing flawless content on demand – but it does mean that you no longer need to be limited by the writing talent of your employer. You might want to consider looking into freelance copywriting as a way of promoting your skills while being able to work remotely.