You’re a published writer and you’re looking to make some extra cash. Maybe you’ve hit a dry spell or you’re just looking for a change of pace. Whatever the case, you’ve decided to try your hand at Amazon Advertisment. You can make a handsome living from the comfort of your home.
What is Amazon Ads?
Put simply, Amazon Ads are advertising spots on Amazon.com. If you’ve ever shopped on Amazon before, you’ll know that they’re interspersed throughout the site. You’ll also see them in the sidebar of your Kindle reader as well as in Gmail.
With the click of a button, you can have products delivered to your doorstep within hours. This convenience has opened the floodgates for online shopping and today, almost every major retailer has a presence on Amazon.com. If someone clicks on an Amazon ad and makes a purchase after, the advertiser pays you a small royalty. However, the payout comes with risks. You won’t see an immediate return on your investment and you never know if a customer will click on your ad and make a purchase simply because they liked what they saw or due to another cause or event.
Finding the Perfect Product To Promote
Before you begin your Amazon Ads journey, it’s important to do your research and find the right products to promote. There are several tactics you can use to find profitable products to advertise on Amazon.com. You can use vendor platforms like OptimizeYourSales to find the best products for your niche or interest area. If you’re looking to promote a children’s book, you can use the search bar at the top of the page to find products suitable for young readers.
You can also use the product database at Amazon to find all the products sold by the biggest and best retailers. One great source for this is the Inc.com Best Lists which curates the best product ideas and introductions from around the web. This is a great source for product ideas and you can bet your Amazon Ads will be filled with helpful suggestions. If you run a blog or vlog, you can use the affiliate tools to find products that you’ve covered in your content. Simply search for the affiliate program you’re signed up for and you’ll see a list of products related to what you’ve posted. Choosing related products to promote is a great way to ensure you’re reaching your target audience. If you’re looking for a new sofa, you can use the search bar at the top of the page to find products related to couches.
Understanding Affiliate Marketing
In case you’re wondering, affiliate marketing is a way to monetize your blog or website. When someone clicks a product link or buys an item after seeing your content or social media posts, you’re earning a commission. There are several different affiliate platforms, but almost all of them operate under the same general principles. Merchants pay you an agreed-upon commission when someone clicks a product link or makes a purchase after being engaged with your content.
The main difference between affiliate marketing and traditional advertising is that with the latter, the product being advertised has no relationship with the content being promoted. However, with the former, the promoted product and/or service have a direct connection to the content being shared. This connection can take the form of a sponsored hashtag or slogan, a highlighted text link, or even an image containing a product reference.
You’ll hear the term viral marketing tossed around a lot when it comes to digital marketing. Basically, viral marketing is getting people to do, say, or think something in order to promote your product or service. For example, if you sell clothes, you might want to have a video of someone dressing up in your clothes. If that person happens to be a celebrity, you’ll see your video go viral before you know it.
Similarly, if you sell makeup or beauty products, you might want to encourage women to try new colors or products. One great way to do this is with a makeup try-on contest. Have your customers try out different products and you’ll see which ones they like and which ones they don’t. This type of content can go viral very quickly.
While these types of items may seem like perfect fits for your online store, you might want to consider other items that will drive more traffic to your website. If your products are expensive or have a high-end look you’re trying to sell, consider using a visual cue such as a gold or diamond-studded necklace that will make the item more appealing to your target audience.
On the flip side, if your item is cheaper in look and feel, you may want to choose a different marketing strategy. Using your celebrity to promote products with a more luxurious look can be a great way to drive traffic to your website. After all, people are more likely to buy something that they believe is exclusive. While this might seem like a no-brainer, you’ll want to make sure that your chosen celebrity fits your target audience and that they’re engaged and interested in your product or service. You’ll also want to follow established rules and guidelines when using a celebrity endorser. If you’re looking to choose a celebrity to promote your business, make sure you’re aware of any ethical rules and regulations. For example, are they allowed to endorse items they’ve never tried before? Do they have to disclose anything about yourself or your product? Before you begin your journey, read through the terms and conditions of any celebrity contracts you’ll have to sign.
The Pros And Cons Of Going Pro
In case you’re wondering, there are several advantages to going pro with your Amazon Advertising. One of the biggest perks is that you can scale your business quickly and easily. You don’t need to worry about inventory, paying for traffic or advertisers, or keeping track of all the metrics. Everything is handled by the platform and you’ll have access to a team of experts to help you succeed.
While there are several advantages to going pro, you should consider the downsides as well. The biggest downside to going pro is that you’ll be restricted to using the Amazon Advertising platform. By choosing to go pro, you’re saying you’re comfortable with the Amazon rules and regulations. However, if you decide against taking the plunge and choose to keep things simple, you’ll have a wider variety of products and advertisers to choose from. Another disadvantage is that you’ll have to pay a substantial monthly fee to be a pro user. For a long time, the fee was free but it has recently gone up. Nevertheless, the monthly fee is a one-time investment and, for the majority of users, it will be worth it.
Choosing The Right Location
When it comes to drawing in customers and promoting your product or service, you want to make sure that you’re choosing the right location. If you want to promote your cupcakes on Twitter, you’ll want to choose a cupcake-themed Twitter handle. When someone sees that you’re tweeting about cupcakes, they’ll know exactly what kind of content you’re trying to promote. Choosing the right location is important because you don’t want to choose a generic Twitter handle like @MyCupcakes and then have people think you’re some kind of baker. Instead, pick a suitable hashtag for your product or service and then begin to use it in your tweets. Doing this will make it easier for Twitter users to find your content. By choosing the right location, you’ll also make it easier for people to discover your product or service. This will increase the likelihood of making a purchase.
Preparing For The Biggest Store
Before you begin your Amazon Advertising journey, it’s important to prepare yourself for the biggest store. This is an important point to make because there are a lot of skeptics out there who think that Amazon is the only game in town when it comes to online shopping. While this may be true for some products (such as electronics or furniture), it certainly isn’t the case for others. For example, if you’re looking to promote a fashion brand, you’ll want to make sure that you’re choosing the right platform. Amazon is a good place to start because it’s one of the biggest and most popular websites in the world. This makes it a great location for your brand to get noticed.
To get the most out of your advertising dollars, you’ll want to spend a little time researching the best places to promote your product or service. If you run a website, consider using tools such as Google Analytics to find out the worth of different areas of your site. If you publish a blog, you can use platforms like WordPress to build out a detailed analytics segment to show you the value of different posts and pages. In addition to this, you can use tools like SurveyMonkey or Castlight to easily collect feedback from your customers regarding their experience with your product or service. This feedback can then be used to improve your content or marketing strategies in the future.