There is a definite connection between good writing and effective marketing. After all, good content can attract potential customers and form a solid foundation for growing your business. At the same time, effective marketing campaigns can encourage potential customers to learn more about your product or service, and become engaged with the brand. But, to become an accomplished copywriter, you don’t necessarily need to have experience in marketing.
Instead, you’ll need to understand the fundamentals of compelling copy, crafting persuasive headlines, and pitching killer copy to win awards. Moreover, you’ll need to develop proficiency in various software packages (such as HubSpot) and platforms (such as Twitter and Facebook). Fortunately, we’ve curated a list of the top copywriting skills every writer should master.
1. Persuasive Headlines
In the world of digital marketing, headlines play an integral role in engaging readers and encouraging them to continue reading your content. After all, a grabber headline can help you write the most persuasive article and win an award for Best Headline.
While there is no strict formula for what makes a good headline, you need to keep two things in mind: 1) Your headline should compel readers to click on your content, and 2) It should be short and snappy. To help you craft the best possible headline, try using a tool like Headline Analyzer.
2. Body Copy
Body copy is the underlying text that makes up your article. As the name might suggest, the body of your article plays a crucial role in engaging your readers, setting the tone for the piece, and encouraging them to continue reading. When writing your body copy, you need to keep the following elements in mind: 1) Strong verbs that evoke action:
- Auctioning off
- Challenge
- Enable
- Exemplification
- Incentivize
- Innovative
- Opportunity
- Propel
- Sell
2) Introduction
Your introduction should provide the reader with vital information about the context of your content and why it is worth their time to read the rest of the article. To write an effective intro, start by brainstorming a few ideas to introduce yourself and your content to the reader. If you are just starting out as a writer, you may not have developed your intro skills yet. That’s ok. As you gain experience, you’ll be able to come up with a better intro for your content.
3. Clarity of Message
Clarity of message simply refers to the conciseness and distinctiveness of your content. When crafting your content, you don’t want to clutter the text with unnecessary details, or repeat yourself. Instead, you want to provide the reader with a clear understanding of your message and how you plan to communicate it.
To achieve clarity of message, go through your content and remove any unnecessary fluff. Moreover, you should strive for consistency throughout your content. For instance, if you have three separate articles on home renovations, create consistency by incorporating the same visuals, headlines, and the body of the articles.
4. Voice
In the age of digital marketing, brands need to adapt and evolve to stay relevant. To achieve this, marketers are turning towards digital copywriters to help craft engaging copy that will appeal to and connect with their audience.
A brand’s voice guides everything from the language to be used in advertising to the design of the web page. Moreover, the voice of your copy will dictate the style and tone of your overall marketing campaign. To find your brand’s voice, simply listen to authentic interviews with real people to get a sense of what resonates with your audience.
Crafting a winning manuscript is a lot of work, but with persistent effort and focus, you’ll be able to develop your skills and attain success.