In the world of marketing and social media, there are many terms and acronyms that can make a person dizzy. Among these, there is one that is used more than any other and that is SEO (Search Engine Optimization). On one hand, SEO is a strategy that aims to improve a website’s ranking on search engines like Google. On the other, copywriting is a type of marketing communication used to persuade someone to act or think in a certain way.
While SEO and copywriting can seem similar, in practice they are very different. To begin with, SEO is a technical term that can be very complicated to grasp. On the other hand, copywriting is a much more general term that can refer to all types of marketing messaging used to persuade a customer.
Here we will explore the differences between SEO writing and copywriting, as well as how you can become a master of both.
SEO
If you’re new to the world of SEO, don’t worry. You’re not alone. According to Google, around 40% of people are unfamiliar with the term. However, as soon as you begin to understand SEO, you’ll wonder why it’s not more widely used.
SEO is an abbreviation for Search Engine Optimization. As the name would suggest, SEO aims to optimize your website or blog for the major search engines (i.e. Google, Bing, and sometimes YouTube). To achieve this, SEO professionals usually look into three areas; structure, content, and links.
Structure is the framework of your website or blog. For example, did you know that in the eyes of Google, the h1 tag is the most important element of a web page’s structure? The h1 is the headline of the page and, as such, determines what the page is about. In the case of a blog post, the h1 could be the post’s title.
Content is the information that you want others to read. Your blog’s content, whether written in the form of a traditional article or a listicle, is what will attract readers to your website or blog. The better the content, the higher the chances of gaining more subscribers to your channel.
Links are important because they provide another way for internet users to discover your site or blog. When another website or blog links to yours, this is known as a backlink. Google looks at backlinks as a way of measuring the popularity of a given site or blog.
Backlinks are important because they indicate that other websites think your content is worthwhile. If you want to become a successful writer, SEO is a huge field that can provide you with endless opportunities.
SEO is a broad term that represents a massive field of marketing. As a result, it can be difficult to understand exactly what it is and what it isn’t. If this sounds like you, don’t worry. You’re not alone. According to the experts at SEO Consultancy, around 40% of people find it difficult to define SEO. This often leads to over- or under-estimation of its value. As a result, many businesses do not utilize SEO strategies fully, which can result in poor marketing communications and a loss of revenue.
To summarize, SEO is a way of optimizing your website or blog for search engines like Google. As a result of this, your content will be more discoverable and accessible to your target audience. More importantly, SEO can help you boost your blog’s reputation, which in turn draws more qualified traffic and grows your audience.
Copywriting
If you’re new to the world of copywriting, don’t worry. You’re not alone. According to HubSpot, around 16% of people are unfamiliar with the term. However, as soon as you begin to understand the role of copywriting in marketing, you’ll wonder why it isn’t more widely used.
Copywriting is the process of crafting advertising and marketing material that will appeal to your target audience. When done well, copywriting can help you explain your product or service in a way that will convince potential customers to buy your goods or services. In copywriting, as in SEO, the three pillars that establish a high-quality piece of content are structure, content, and links.
Structure is the framework of your ad or marketing piece. In the case of an article, the h1 tag is critical because it provides both the reader and the search engines with vital information. In the case of an advertisement, the h1 is the ad’s headline.
Content is the information that you want the reader to take away from your ad or marketing material. For example, did you know that in the eyes of the Google Panda and Penguin algorithms, multimedia content is valued more highly than text-only content?
Multimedia content is content that combines text with images, videos, or other forms of interactive content.
Links are important because they provide another way for internet users to discover your site or blog. When another website or blog links to yours, this is known as a backlink. The better the content, the higher the chances of gaining more subscribers to your channel.
Backlinks are important because they indicate that other websites think your content is worthwhile. If you want to become a successful copywriter, SEO is a huge field that can provide you with endless opportunities. In fact, many top-tier Fortune 500 companies have in-house SEO teams whose sole purpose is to drive revenue through organic search results.
Copywriting is a type of marketing communication used to persuade someone to act or think in a certain way. It can be used for a variety of purposes including advertising, social media posts, and e-mails to customers.
As previously stated, SEO and copywriting can seem similar, however, they are very different. In practice, SEO is the technical aspect of optimising your web content (i.e. website or blog articles) for major search engines like Google. On the other hand, copywriting is the process of crafting ad copy and other types of marketing material that will appeal to your target audience.
To sum up, SEO focuses on the technical side of optimising your content for search engines. Whereas, copywriting focuses on the aesthetic side of attracting a target audience to your content via ad copy and other types of marketing material like social media postings and e-mails.