Content writing and copywriting are often used interchangeably, but they’re not the same thing. The lines between the two can be a bit blurry, but they do serve different purposes. Let’s explore the differences.
What Is Content Writing?
Content writing is the process of creating content (typically articles and blogs posts) for different platforms (i.e., websites, blogs, and social media channels). A content writer’s scope of work is to create engaging, interesting content that will keep the reader engaged. Typically, this entails researching relevant topics, identifying key points, and expressing these in an engaging manner. In some cases, a copywriter may be asked to take on the role of content writer; however, the content may still need some polishing before going live. In this case, the copywriter will work with a content strategist to develop a content strategy, which may include the creation of compelling content, compelling calls to action, and website copy that is user-friendly and informative.
The Role Of A Content Writer
A content writer’s role is to engage with potential customers, draw them in, and keep them coming back for more. To achieve this, the content writer must follow a set of guidelines, take a rational approach, and ensure that he or she is always engaging. The content writer should always keep the reader in mind and work hard to understand what they want.
The key areas of focus for a content writer include but are not limited to:
- Topic research;
- Article pitches;
- On-page content development (including structuring the content into easy-to-follow paragraphs);
- Writing style and tone;
- Content promotion (including SEO work, which may involve researching and optimizing keyword combinations and creating backlinks to relevant content).
Additionally, successful content writers often develop their skills in other areas such as public speaking or presentation skills, leadership, and management. Being a good writer is only the beginning; finding your precise niche in content marketing and honing your skills will ultimately lead you to become a top-notch content creator.
Key Differences Between Content Writing And Copywriting
The biggest difference between content writing and copywriting is that the former is often considered to be an informal writing process, whereas the latter is a defined process. This means that the content created will usually need to meet a higher standard of competence and professionalism. Additionally, content writers are often expected to be versatile and be able to write effectively for a variety of platforms, whereas copywriters are typically expected to specialize in a single area.
Certain other key differences between content writing and copywriting include:
- A content writer’s output usually comprises of shorter pieces that are often broken down into bite-sized chunks, such as tweets or Facebook posts. However, a copywriter may be asked to write a longer piece for the purpose of an article or a press release. In this case, the copywriter will work with a structuring team to ensure that the content is easy to follow and presents a clear narrative. This may mean revising the content several times before it is published. Typically, an article pitch for a content writer will be around 500 words, whereas a copywriting pitch will be around 1,500–2,000 words. As with any other field, the more you put in it, the better you’ll get at it.
- An ideal content writer will have a good understanding of semantics and the various methods of presenting information. In other words, they will know how words work and how they should be used to convey a particular meaning. Additionally, a good writer will have an understanding of how language is used and the differences in meaning that one word may have depending on the context in which it is used.
- A content writer’s work is judged on its own merit and not necessarily by the reputation of the agency or company that they work for. In other words, they are responsible for creating high-quality content that will attract and retain clients, not for content that benefits the agency or company.
- A content writer’s goal is to create unique, informative, and interesting content that draws in and helps the reader; whereas a copywriter’s goal is to attract and retain subscribers by appealing to their emotions, convincing them that the advertiser is trustworthy, and encouraging them to engage with the content.
- A content writer’s objective is to inform and educate the reader about a particular topic, whereas a copywriter’s objective is to persuade the reader to take a particular action (e.g., buy a product, fill out a form, subscribe to a newsletter, etc.).
- A content writer may collaborate with a graphic designer or web developer to create a polished and unique-looking piece of content that is informed by the latest marketing trends. In some cases, a copywriter may be asked to provide additional copy for the piece, especially if the content is being published on a website.
- The final piece may require some editing, proofreading, and polishing before it is published. However, in the case of a fast-paced news article, a content writer may be asked to quickly put together a rough draft and then edit it before publishing.
By following these guidelines, you will be able to effectively write compelling content that speaks to your target audience. Additionally, you’ll be able to develop the skills necessary to become a top-notch content creator.