If you’re completely new to SEO, you might be wondering what SEO copywriting certification is all about. Well, here’s the deal:
When you join a marketing agency, you’ll often be asked to propose a SEO strategy for the client. But that doesn’t mean you have to be an expert in SEO to do so. In fact, most firms have a dedicated SEO copywriter on the team who is responsible for creating all the content that goes into the strategy.
This content can include anything from blog posts and website articles to landing page copy and even video content, like webinars.
Since SEO content is often the differentiator between marketing agencies and competing brands, having a SEO copywriting certification can be a differentiator in your favor. Not only that, but you can prove to the industry and your clients that you’re an expert in SEO. And what’s more, with all the content you create, you’ll also be able to build a very detailed SEO profile, which can be extremely useful for future clients.
The Basics Of SEO Copywriting
To start, let’s review some of the basics of SEO copywriting. If you’re not familiar with SEO, here’s a quick primer:
SEO or search engine optimization is the process of helping a website or app to appear prominently when a user performs a search query. The general idea is to optimize a website or app for search engines like Google or Bing so that it appears near the top of the list of results when a user searches for a specific keyword or keyword phrase.
The reason why this is important is that, when a user lands on your website or app, they’ll typically have a short window of time to decide whether or not to stay and engage with your content. If they decide that your content is relevant and informative, then great! You’ve just gained a new customer. But if they decide that your content is not what they’re looking for, then they’ll leave with little to no impression of your brand.
From a marketing perspective, this isn’t a bad thing. In fact, it can be a very good thing if you want to gain more customers. The key is in making sure that they have a positive experience with your content and that they remember your brand when it comes time to purchase a product or service. This could mean using high-quality photos, adding visual aids, or even using compelling language. All of these things help to make a connection and keep a customer engaged, so you can see why SEO copywriting is so important.
Why Should You Get Certified As An SEO Copywriter?
Let’s get to the good stuff now… Why should you get certified as an SEO copywriter? Well, here’s the deal:
Since the content that you create will be specifically aimed at SEO metrics like search engine traffic and keyword rankings, it’s crucial that you’re equipped with the right tools. If you want to do some SEO on your own, you’ll need to learn a thing or two (or 200).
Not only that, but since SEO content is often the differentiator between marketing agencies and competing brands, having a SEO copywriting certification can be a differentiator in your favor. Not only that, but you can prove to the industry and your clients that you’re an expert in SEO. And what’s more, with all the content you create, you’ll also be able to build a very detailed SEO profile, which can be extremely useful for future clients.
Building a reputable brand in the digital marketing industry can be difficult. Competition is fierce, and agencies need to keep up with the latest trends while also maintaining a high level of service. With that in mind, agencies often turn to freelancers who they can trust to get the job done right. Having a copywriting certification shows that you’re able to produce topnotch content for competitive keywords and that you can keep up with the latest trends while being a reliable source of high-quality content.
Now, let’s dive into the specifics of what a copywriting certification from SEO Copywriters International exam teaches you.
Exam Materials And Content Guidelines
One of the things that make this exam different from other copywriting certifications is the content that you’ll need to learn and practice for it. Usually, when you take a writing test, the questions are either taken from short story or novel excerpts or from real-life examples of well-written content. But in this case, the content that you need to learn for the exam is quite specific to SEO.
This is why it’s important to study for this exam after going through a comprehensive SEO training course. In fact, the content that you’ll need to learn for this exam is so specific that many SEO copywriting certification candidates who took the exam had no prior experience writing for SEO. That said, don’t worry—you don’t need to have written a single word for SEO to be able to pass this exam. You just need to know what to write and how to write it.
Some of the content that you’ll need to learn and remember for the exam includes:
- On-site SEO: Title tags, meta descriptions, and more
- Off-site SEO: Link building, content strategizing, and more
- Technical SEO: Title and meta tags, page speed, and more
- Conversion Optimization: Landing page optimizations, bounce rate, and more
- Content production: Copywriting, white paper, and more
- Competitive Analysis: Keyword research, competitive analysis, and more
- SEO Best Practices: Using SEOConsult to run SEO audits and generate reports, using tools like Google Analytics to track SEO performance, and more
As you can see, this is a lot to learn and remember. Especially since you won’t have any sort of guide or cheat sheet to help you along the way. You’ll just have to figure it out as you go along.
Real-World SEO Projects
Now that you have all this wonderful knowledge about SEO and how to write for SEO, you can start putting it into practice. To do that, you’ll need to go through a comprehensive real-world SEO project. And what’s better is that, at the end of the project, you’ll have the opportunity to take the exam. At that point, you’ll be able to prove that you can apply what you’ve learned to create compelling content for SEO-friendly websites.
Some of the important things that you’ll need to consider for this project are:
- Choosing the right keywords
- Creating high-quality content for digital marketing
- Designing a solid content strategy
- Creating a keyword list
- Developing a content calendar
- Maintaining a personal blog
- Researching competitive analysis
- Testing different landing page variations
- Saving and editing content
- Using structured data markup
- Tracking website performance
By taking this SEO copywriting certification, you’ll not only be able to prove to your clients and the industry that you’re an expert in SEO, but you’ll also be able to showcase your work in a professional setting.
Final Takeaway
Overall, getting an SEO copywriting certification will not only prove to your clients and the industry that you’re an expert in SEO, but you’ll also be able to show off your work in a professional setting. With that in mind, if you’re looking for a way to make your writing stand out, then why not consider getting certified as an SEO copywriter? You’ll be able to prove to clients and the industry that not only are you an expert in SEO, but that you can also write compelling copy for digital marketing goals with any brand—including [the ones] that you create.