Sales and marketing copywriting is the combination of copywriting and marketing. For those of you who aren’t familiar, copywriting is simply the practice of crafting words (e.g., sales letters, ads, etc.) to persuade others to take an action (e.g., make a purchase, sign up for a service, etc.). Every type of written communication — from blog posts to business proposals to marketing materials — can be considered copywriting. Marketing, as you might guess, is all about attracting customers (or potential customers) to your products and services.
What Is Sales and Marketing Copywriting?
Sales and marketing copywriting combines the two most important functions of a business: selling and marketing. As the name would suggest, this combination covers everything from writing sales letters to promote your products and services to establishing and designing effective marketing campaigns to drive traffic to your website.
Why Should You Study This Type of Writing?
If you’re reading this, I assume you’re either a) a student studying for your marketing certificate or b) a marketer who’s looking to develop skills that will serve you in your day-to-day work. In either case, you’re in the right place! Let’s take a look at some of the main reasons why you might want to study sales and marketing copywriting:
It Focuses On The Practical
One of the biggest draws of this particular marketing certificate is that it doesn’t just teach you how to write. Just like many other academic subjects, it also requires you to put into practice what you’re learning. This is accomplished through a series of assignments that are specific to the needs of a business. For example, you might be asked to write a sales letter for a wellness product company or to develop an advertising campaign for an e-commerce store.
In addition to teaching you how to write a persuasive sales letter or ad, a good sales and marketing copywriting course will also help you understand the practical considerations of selling a product or service. This might include things like customer testing, analysis of pricing and profit, and the development of a brand identity.
It Teaches You How To Market A Brand
A biggie. Marketers have to learn to do many things, but none more so than market research and analysis, creating marketing plans, and executing marketing strategies. In other words, it’s a lot like marketing, only with a bit more practicality.
Marketing is a key function of any business, but especially a small or medium sized business. In today’s world, you can’t expect to survive without marketing, advertising, or sales if you’re not intentional about what you’re doing. A good sales and marketing copywriting course will teach you how to plan, analyze, and engage with customers to turn opportunities into profitable sales.
It Fosters Creative Thinking
Let’s be honest. As a student, you probably aren’t going to be asked to churn out perfectly polished manuscripts that will fool the reading public into thinking you’re an expert in your field. Instead, you’ll be expected to think critically, generate a variety of ideas, and then select the most effective ones to present to your instructor.
Creativity and critical thinking are vital. Thanks to the prevalence of digital media and the internet, people are much more likely to come across new and different ideas than ever before. This makes it much easier for a business to gain traction and stand out from the crowd. If your goal is to grow your business, this is certainly a worthwhile pursuit.
It Serves As A Bridal Set With Public Relations
Another great thing about studying this particular marketing certificate is that it doesn’t just offer you the chance to learn, but also gives you the opportunity to apply what you’re learning. Thanks to the massive growth in the field of public relations, there are more than enough job opportunities for marketers who are looking to specialise in the area. This is a career path that might suit you if you’re looking for a way to combine your marketing and communications backgrounds.
Let’s look at each part of this bridal set individually. Starting with public relations, this is a great option if you want to be equipped for the ever-changing world of marketing. In today’s world, marketing constantly evolves to fit changing consumer needs and new technological developments.
Since its creation in the 20th century, public relations has taken on many different forms. Today, it is an extremely versatile field that combines marketing, journalism, and (occasionally) even politics. One of the big draws of this particular specialization is that it teaches you how to write press releases, articles, and letters to the editor—all vital tools for anyone working in public relations. In addition, you will learn how to conduct media interviews, analyze media coverage, and create a media list – all of which are skills that are valuable to any marketer.
It Provides You With A Rich Understanding Of Marketing
It’s no secret that marketing can be a bit of a broad discipline. Thanks to the various specializations available, you can now take a more practical approach to marketing. A good sales and marketing copywriting course will provide you with a deep understanding of the field, including the theoretical and the practical.
A lot of the theory you will learn in a marketing course can be quite abstract – especially if you’re a student who is looking for a way to apply what they’re learning. Thanks to the practical elements and hands-on experience that is provided by a good marketing certificate program, you will learn how to formulate marketing strategies, design marketing campaigns, and establish key performance indicators that will help you determine the success of your marketing efforts.
It Gives You A Unique Perspective
Speaking of unique perspectives, this particular certificate program gives you a chance to develop a personal connection to the subject matter you’re learning. While it’s important to learn the theory behind marketing and sales, it’s also important that you feel like you’re applying that theory to your own life – particularly if you’re a student who is looking to break into the field. With a little bit of creativity, you can find a way to relate whatever you’re learning to something that is meaningful to you.
The Industry Is Growing
Finally, we arrive at the most important reason for you to consider studying sales and marketing copywriting: the industry is growing. According to the 2018 Marketing & Advertising Jobs report, the number of marketing and advertising jobs (including social media marketing jobs) grew by 12% from 2016 to 2018. The report also predicted an increase of 22% in the next five years.
In the same year, Payscale’s 2018 Pay Survey found that marketing and advertising executives in the US earn an average of $140,000 a year. With the right skills and qualifications, you can find work in this sector, and undoubtedly, it’s a lucrative field. If your goal is to become an expert in marketing and advertising, a good sales and marketing copywriting course might just be the ticket you’re looking for.