What is opening in copywriting? The answer to this question is simple: Everything. You have a scene, a point of view, and a theme – and you need to match them all up in a way that makes sense. Some of the most common questions that arise when you are writing a pitch or an ad include:
How Do I Start My Copywriting Project?
When you are putting pen to paper (or fingers to keyboard) you should start with a clear and compelling opening. Just make sure that your first paragraph doesn’t suck. A shocking 88% of businesses claim that their customers are more important than their products. To grab attention and make sure that your readers stay engaged, you need to include unique and intriguing information in your opening paragraph.
Often, the most effective way to begin a copywriting project is with a short story. If you are unfamiliar, a story is a literary account of events that happened in the past with a narrative thread that suggests or implies themes to be developed in the future. These events can have various effects on the characters involved, and the writer weaves these events into an enthralling tale.
Is It Okay To Use Too Many Words In My Pitch?
Many people believe that using too many words in your copy is a sign of weakness. While there is some truth to this theory, taking the time to find the right words can dramatically improve the effectiveness of your writing. When you have an idea, you need to let it breathe, and you can do that by using the appropriate amount of words.
If you have a short pitch that you are writing for an online publication, you may not have the luxury of using lots of words. However, if you are writing a novel, you can bet that you will need to find the right word for every occasion. When you are writing your novel, you have an entire book to work with; if you are writing a chapter, you are stuck with what you have – and that’s probably not enough. Even if you are writing a short story, you can still find yourself running out of words before the end.
What Am I Supposed To Include In My Pitch?
When writing your pitch, you should include everything that you need to convince the reader to offer you the contract. Some of the most important things to include are:
- The hook
- The benefit to the reader
- The benefit to your company
- The actionable steps
- A contact email
- A phone number
- A physical address
- An opening paragraph
If you have a novel or a long piece to write, the hook, the benefit, and the actionable steps are probably the sections that you will find the most challenging. In a nutshell, a hook is a sentence or a sentence part that draws the reader into the text and keeps them there until the end. The benefit is what the text is trying to achieve, and the actionable steps are measurable goals that the reader can take away from the text and apply to their own lives. When faced with a daunting writing task, the first thing you should do is break it down. If you can’t come up with a hook, the benefit, and the actionable steps, there is no point in wasting your time writing the rest. You might as well stop now and look for someone else to take on this task. While this might be a blow to your ego, the truth is that you are better off finding a complete draft rather than working on a half-baked one.
How Should My Pitch End?
Your pitch should end in a way that is natural and flows nicely into the next part of the text. It is generally considered bad form to use a hook or a word such as therefore as a suffix. If you are ending a text in a way that draws the reader further into the idea you are promoting, you have just provided them with valuable information and deserve a reward – such as a discount or a freebie.
Additionally, if you are getting to the point in your pitch where you are providing the reader with important information and then suddenly stop, they may feel that you are trying to hide something or trick them. This is why it is important that you end your pitch on a high note – and with a little oomph, even if this is just a short story.
What Is A Closer?
A closer is a literary term that simply means ‘someone who comes really close to achieving or displaying the qualities of a great artist’. The closer comes from the Greek myth of Oedipus and uses a method of questioning to reveal information. When writing your pitch, you should attempt to create a character who is the opposite of what the reader might think or assume about the subject matter of your pitch. With this character, you will be able to uncover and display the qualities of a great artist.
Many people consider this a difficult task, but the closer will emerge as the main character in your pitch and will guide you towards the creation of a truly memorable piece. Your job, as a writer, is to convince this character to work for you, and you can do this by displaying your unique qualities as an artist.
The development of your pitch and the closer should go hand in hand. You need to be thinking about what the characteristics of this person might be and how you can display these qualities in your writing. It is often said that the closer is one of the most important parts of a pitch because it is the section that hooks the reader into the text. It is, however, the section that also provides valuable information about the person or entity that the writer is representing. If you want to succeed as a pitch writer, you need to learn to end every pitch with a closer.
Is ‘Novel’ A Valid Word?
Many people think that the word novel is a synonym for ‘long story’, but this is far from true. A novel is a complete work of fiction that can stand on its own or be part of a larger story. The goal of a novel is to entertain the reader and draw them into the story rather than inform the reader. Even the most famous novels include elements of other genres, such as fairy tales or science fiction, and have morphed over time into something new.
When you are deciding what type of work you will write, whether it is a pitch or a novel, it is important to keep in mind what the end goal is. If you want to write a novel, start with a short story to get your feet wet. If you want to write a pitch, consider breaking it down into several shorter pieces to be able to fit everything you need into one place.