Online content writing jobs are a dime a dozen. Just visit any freelancing website and you’ll see hundreds of articles that can be pitched to a business for editorial purposes. The demand for online content is insatiable, and the supply isn’t far behind. If you’re looking for a way to make money from home, then writing content for websites is a great opportunity to do so. However, a lot of people don’t know what an online content writing job is or how to go about finding one. In this article, we’re going to discuss what an online content writing job is, how to get started with one, and the different kinds of content that are in demand.
What is Online Content Writing Job?
Simply put, an online content writing job is something that you do online from the comfort of your home. The content is typically short (usually fewer than 500 words) and composed of mostly text, with some occasional images used for decorative purposes. The content is then posted to a business website for people to read.
While the content is usually posted on a freelance basis, SEO (search engine optimization) is also a key part of an online content writing job. This involves getting your content out there as much as possible to drive traffic to your website. Without good SEO, your content is pretty much useless. You could have the most remarkable content in the world, but if no one knows about it, then it’s a losing proposition.
Types Of Content In Demand
Depending on your niche, you can bet that there is at least one type of content that you’ll want to get your hands on. As an online content writer, you’ll want to familiarize yourself with the latest trends and the types of content that are in demand. Below, we’ve listed a few of the most typical content types that you’ll want to keep an eye out for. Although these are just the most popular ones, content marketing specialists can make great livings crafting content for smaller businesses.
Product Description
Product descriptions are the tiny little blurb that appear under the product image on a retailer’s website. As the name suggests, a product description is usually composed of several short paragraphs that provide the essential information about the product. The paragraphs should be concise and to the point, and should include all the necessary details a potential buyer might need to know about the product.
Pro-tip: Whenever you visit a retailer’s website, look for the small “add to cart” button near the top right corner of the page. When clicked, this button will take you to the retailer’s online shopping cart. At this point, you can either continue to browse products or add the ones you’ve been exploring to your cart.
White Paper
A white paper is a very specific form of research paper. Instead of using case studies or laboratory experiments to test a hypothesis, white papers generally rely on the analysis of existing data. The data is then presented in an organized, easy-to-understand format, and often includes graphs, charts, and other visual aids.
An effective white paper should be able to answer a specific question with precise and reliable data. After the paper has been accepted by the target audience, the author(s) can then use the information to back their claims or conclusions. A white paper can be a great opportunity to demonstrate your business’ expertise or verify a specific claim made by another authority on the subject.
Website Content
Website content is pretty self-explanatory: it’s the content that you put on a website. In the context of an online content writing job, website content is typically short (between 500 and 1,500 words) and comprised of text, graphics, and video. The content is used to stimulate and inform the visitor about the website – information such as product descriptions, FAQs (frequently asked questions), and other useful facts.
The content on a website can also be classified as either “static” or “dynamic.” Static content includes things like web pages, FAQs, and product descriptions that do not require any sort of interaction from the user to be presented. Dynamic content is anything that requires user interaction to be used, such as shopping carts, voting widgets, and calendar events. When a user interacts with a product or service on a website, that action is known as a “call to action,” and usually involves either inviting them to do something (such as purchase a product or join a discussion group), or telling them to do something (such as register for an email list or visit a particular page).
SEO Optimization For E-commerce
If you’re looking for an online content writing job, then odds are you’ve got a decent amount of experience in SEO (search engine optimization). The demand for SEO from businesses of all sizes is at an all-time high, with an estimated value of over $16 billion per year worldwide. The benefits of SEO for e-commerce are numerous and can be tricky to manage, but worth it in the end.
SEO for e-commerce involves getting the right content out to the right people via the right channels. This typically means creating high-quality, short-form content that is searchable and comprehensive enough to appear in the top 3 or 4 results on a search engine.
To stand out amongst the crowd, you’ll want to maximize the value of your content by optimizing it for search engines. This entails making minor tweaks to the text (such as changing a hyphens to a dashes and stripping all the words down to the essentials) and using keywords consistently and properly.
Social Media Marketing
The world of social media is constantly changing, and with it, the way we interact with content online. While blogs were once the only way to go about having a voice on the web, today, with the help of social media platforms, it’s much easier for anyone to become an authority or topic leader in their field.
The proliferation of blogging platforms such as Blogger, WordPress, and Medium, combined with the increasing popularity of personal sites and Instagram stags, has made it much easier for anyone to get their opinion and content out there for the world to see.
If you’re looking for a way to make money from home, then social media marketing is a great opportunity to do so. The popularity of social media means there is always someone who will want to hear your opinion on a particular topic or product. The key to making money from hashtags and likes is to create high-quality content that people want to see and like (if they agree with your viewpoint).