I think we can all agree that effective copywriting is an essential part of any marketing campaign. Although you might not always have the opportunity to write the copy for a commercial or online product, you will always be called upon to write press releases, feature articles, and websites content.
What’s more is that copywriting isn’t a reserved for the lucky few who have a background in English. Thanks to the rise of digital marketing, anyone can start their own copywriting business and offer their services to companies.
But what exactly does copywriting entail? And how much does it cost? Let’s take a look.
The Basics Of Copywriting
First off, let’s establish the basics of copywriting. Like other marketing or communications roles, you will be expected to come up with brief summaries of products, respond to emails, and take part in phone meetings. But you will also be asked to craft compelling copy that will engage readers, convince them to purchase the product, and amplify the brand voice.
Writing effective copy is all about having a clear understanding of what your product is and why it’s beneficial to the reader. Like other marketing copy, you will need to perform market research to find out who the target audience is, what they need, and how you can best deliver on those needs. You will also need to consider the voice, tone, and style of the piece to ensure that it lands smoothly with the reader. Finally, you need to test the prose to make sure that it carries the intended meaning and is not confusing.
Along with coming up with the ideas for your copy, you will also be responsible for formatting and executing the campaign. This entails setting up digital files (like press releases or website copy), determining the best way to distribute these materials to the media, and monitoring the results of the campaign. In today’s world, a successful copywriter will have their hands full.
How Much Does It Cost?
Now it’s time to discuss costs. Like most roles in digital marketing, you will start out on a modest salary that can vary based on experience. As you establish yourself as an expert in copywriting, you will quickly be able to move up the ladder to become a writer for a digital marketing agency. Once you’re there, you will be able to negotiate higher fees and better conditions.