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What is Financial Copywriting?

Are you looking to enter the lucrative world of financial copywriting? If yes, then you’ve arrived at the right place, because here’s everything you need to know.

The Basics

First off, what is financial copywriting? Put simply, it’s the art of crafting marketing material for businesses in the financial sector. It typically involves writing online content (mostly on the subject of investing) that helps drive online sales.

So, what does that mean for you? As a copywriter, you’ll be tasked with creating content that engages, entertains or teaches your audience. While the format may vary, your copy will always need to promote a business or brand, and/or provide practical advice on products and services associated with finance. Whether you’re a seasoned copywriter or just getting started, your copy needs to be polished and professional. Additionally, you’ll need to stay abreast of current affairs in the financial world, so you can bring relevant information to your readers.

The Role

It’s important to note that while the role of a financial copywriter is quite diverse, it is not without boundaries. This is mainly because there are certain topics and styles of writing that are more suited to this type of work. For example, there’s a difference between writing for a bank and a brokerage firm. The former typically requires a more factual, objective tone, whereas the latter tends to be more subjective. Additionally, there’s also the difference between technical and non-technical readers, and the language they prefer to read and understand.

The Pay

You’ll typically be working for a financial firm, so you can expect to earn a fairly good living. According to PayScale, the median pay for a financial copywriter is $64,000 per year. Additionally, the Bureau of Labor Statistics (BLS) indicates that there are currently over 1.1 million jobs available for financial copywriters. That’s a pretty robust job market!

Whether you’re a seasoned writer or just getting started, your prospects are excellent, as long as you can demonstrate a willingness to learn and a genuine interest in a career in financial copywriting.