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What is Creative Copywriting?

For those of you who are new to freelance writing, the task of finding your creative voice may feel a little overwhelming. After all, how can you be sure that you will write catchy hooks and intriguing titles if you don’t know how to write creatively?

If you’re looking for honest advice on how to become a successful copywriter, you’ve come to the right place. Within these pages, you will learn everything you need to know about being a creative copywriter, including tips on how to develop your own unique voice, identify your strengths and weaknesses, and more!

The Best Strategy for Finding Your Creative Voice

For those of you who are looking for guidance on how to develop your creative voice, I recommend taking a deep breath and reading my guide to creative copywriting (The Ultimate Guide To Creative Copywriting) without prejudice. In it, you will learn some of the most useful tips and tricks for breaking into the industry and being a successful creative copywriter. In addition to that, you will learn the importance of having a notebook to write down ideas, as well as the unique advantages that come with being a non-traditional writer.

The best strategy for finding your creative voice is to follow the trail of inspiration that leads you to writing success. To do that, you need to develop the habit of writing down your ideas as soon as they pop up into your head. This is highly beneficial for two reasons. First, by keeping your ideas in a tangible form, you will be able to refer back to them whenever you need to. Second, it breaks the habit of immediately acting on worthless ideas that may come from your overactive brain.

By writing down every idea that comes to mind, you create a record of your creativity. Through this process, you will be able to see the themes and concepts that emerge over time and can be developed into solid content that is suited for publication. This content can then be pitched to various publishers or brands to see if they will entertain offers from advertisers.

Developing Your Own Unique Voice

When it comes to being a creative copywriter, you don’t have to sound like every other writer out there. To stand out, you need to develop your own unique voice and stick to it. If you take a quick glance at many freelance writer’s websites, you will notice that they all tend to sound the same – like a flock of birds all writing about the same topic. To write creatively, you need to find your own voice, the way you speak and what you enjoy writing about. To achieve this, you need to make notes of everything you read, both fiction and non-fiction, as well as everything you experience. From there, you can start to build a vocabulary and stock of phrases and words that you can draw upon whenever you need them. As you develop your vocabulary and note-taking skills, you will find that your writing starts to flow more naturally and the stories you tell begin to make more sense. In addition to that, you will learn that the more you practice, the better you get, so be sure to put in the time for creative writing lessons, even if they are a little bit awkward at first.

What is Traditional vs. Creative Writing?

Traditional writing is generally considered to be writing that follows a set pattern or format that has been established by many successful authors before you. This typically includes things like “How to write a business plan” or “How to write a novel for adults.” While there are certainly elements of traditional writing that can be useful, especially if you want to establish yourself quickly in the industry, it’s no secret that there is a lot of gray area when it comes to following formulas or writing to a target audience.

Traditional writing, also known as “copywriting” is one of the basic requirements for any business or brand that wants to advertise or publish content in the newsroom.

Creative or “scratch” writing, on the other hand, is the writing that you do when you don’t have a specific topic in mind or a formula to follow. Instead, you start with an inspiring idea, a question, or a story and you let the words flow organically from your fingertips. You will often hear this type of writing described as “joyful,” “effortless,” or “childlike.”

As a freelancer, you will be asked to write for a variety of publications and websites with differing target audiences. While you might be tempted to simply write what you know, focusing on what is most relevant to your existing audience can boost your work’s effectiveness and make the task of pitching your work to a wider audience a little less daunting.

Why Should You Work In A Coworking Space?

One of the most useful tips I can give you for finding your creative voice is to work in a coworking space. These spaces provide you with the flexibility to work when and where you want while also giving you access to shared amenities like printers, scanners, and free internet. Many coworking spaces offer additional perks like bike racks, outdoor seating, and dog park membership, to name just a few.

Working in a coworking space is ideal for those of you who want to get work done independently but also want the freedom to be flexible about where and when you work. This is especially useful for those of you who want to be able to write whenever and wherever you want, something that can’t be done if you’re tied down to a desk in an office park.

If you think that working in a coworking space is the right fit for you, be sure to check out the following links to see if there is a membership option that works for you: