Yahoo! Inc. is one of the world’s largest internet companies, with a market capitalization of over $100 billion USD. The company primarily trades on the New York Stock Exchange under the symbol “YHOO.”
Yahoo! Inc. owns and operates numerous property websites, including Yahoo.com, Yahoo Weather, Yahoo Finance, Yahoo Sports, and Yahoo Travel. In addition, the company owns a number of well-known brand names, including Flickr, Hootsuite, Hotmail, and Mastodon.
One of the more interesting acquisitions that Yahoo! made was Yahoo! Voices, a popular blog network that consisted of a number of independent blogs. The company purchased the network in June 2011 for a whopping $100+ million USD. At the time of the purchase, Voices.com was the 12th largest blog network in terms of blog audience.
Yahoo! Voices was created by Shane Chen, a former Amazon and Microsoft executive, who also founded Blogger outreach firms Blue Corona and Shane Chen Consulting. You can think of Yahoo! Voices as a combination of WordPress and Tumblr, with a heavy emphasis on video content.
Why Should Marketers Care About Copywriting Yahoo?
In March 2019, GoDaddy, one of the world’s largest domain registrars, filed for bankruptcy. The filing stated that the company had approximately $2.9 billion USD in outstanding loans. In August 2019, GoDaddy entered into a strategic partnership with HootSuite, the company which owns and operates various social media platforms, including Twitter, Instagram, and Facebook. Under the terms of the partnership, GoDaddy will provide customers with website hosting, as well as access to a full suite of web-based marketing tools.
Although GoDaddy is focused on the domain market, its decision to enter into a partnership with HootSuite will likely have wide-reaching implications for marketers.
Video Isn’t Going Anywhere
The trend towards video content is not going to slow down anytime soon. In fact, according to HubSpot Blogs research, 40% of respondents cited video content as the “most effective” form of content for generating leads (24%), boosting sales (27%), and creating awareness (31%).
Even traditional print publications are embracing the power of video content today. Take The New York Times, for example. The newspaper recently launched a video section, which features up-close-and-personal interviews with prominent people. With a nod to the golden era of radio, the Times is calling this brand-new section “Our Stage.”
What’s interesting about The New York Times is that, although they’re a traditional print publication, they’ve realized the the benefits of video content nearly everywhere else on their website. Whether it’s their live streaming event, “The Daily Briefing,” or their daily email newsletter, “The Times Daily,” the newspaper has clearly embraced the video revolution.
Video Is The Future
It’s been said that YouTube is the second-largest search engine on the internet (after Google), with over a billion active users each month. It’s clear that video content is here to stay.
In 2020, marketing will shift to video. That’s because people are 80% more likely to buy a product or service if they see it advertised or recommended online instead of solely on TV or in print publications. Video content is going to be more important to marketers than ever before.