It’s no secret that content marketing is becoming a much greater focus for brands, especially considering the increasing popularity of content-based platforms like Instagram and Snapchat. But that doesn’t mean that SEO and PPC campaigns will disappear from the digital marketing landscape. Far from it. SEO and PPC will continue to be viable strategies for marketers to grow their businesses.
What is a Copywriting Side Hustle?
With the changing face of media, marketers are finding themselves needing to adapt their strategies and hone their skillset to fit the new landscape. One of the most in-demand skillsets out there right now is copywriting. And while SEO and PPC are essential to any marketing strategy, copywriting plays a vital role in ensuring that your content is disseminated to the right audience, at the right time, and through the most effective channels.
If you’re looking for a new side hustle to complement your existing employment, why not consider copywriting? You’ll be able to leverage your existing skills and develop new ones as you go along. If you’re looking to expand your knowledge in the field, there are plenty of opportunities out there for you to learn and develop as a copywriter.
Why Are People Embrace Copywriting As A Career?
In a time when content is constantly changing and evolving to fit new platforms and mobile formats, copywriting has become a truly in-demand skill set.
Thanks to the changing times we live in, marketers are finding it increasingly difficult to keep up with the ever-evolving content strategies and tactics of their competitors. And with the emergence of content curators and the ever-increasing popularity of Pinterest and Instagram, keeping up with ever-changing trends has become an even greater challenge.
If you want to work in a field where you can utilize your existing skills and continue to learn and develop new ones, consider copywriting. What makes this field so appealing is the fact that you get to do a little bit of everything. You’ll be able to bring your previous SEO, PPC, and content marketing knowledge to the table, as well as gain new insights and ideas from other industries and life experiences. Not to mention the ever-expanding role of a content strategist, which can include everything from coming up with an overarching content strategy to creating high-quality, bite-sized blog posts for the web.
What Are The Areas Of Expertise In A Copywriter?
A good copywriter is versatile and has a wide range of knowledge spanning across different industries and topics. Here is a short list of some of the areas of expertise that you may encounter as you work your way up in the field:
- Digital Marketing (SEO, PPC, Content Marketing)
- E-commerce (UI, UX, SEO)
- Web Architecture (SEO, PPC)
- Software Development (Product Management, Design)
- Content Strategy
- Blog Posting
- Infographic Writing
- Product Review Writing
- Press Release Writing
The Growth Of Copywriting As A Field
With the increasing demand for copywriters coupled with the decreasing unemployment rate, it’s no wonder why more and more people are looking to enter the field. It has the potential to become one of the most in-demand fields in the not-so-distant future. Here are some interesting tidbits about the growth of copywriting as a field:
- The US Department of Labor predicts that there will be a 66% growth in copywriting occupations between 2020 and 2028.
- According to Dice, a career in copywriting can be considerably lucrative. With an average salary of $64,000 per year, you’ll definitely be able to find a way to make ends meet.
- In 2021 alone, Dice predicts that there will be a 40% growth in the freelance copywriting market.
- According to HubSpot Blogs, since 2012, the demand for copywriting skills has increased by 150% and continues to grow at a rate of 25% annually.
Being versatile and in demand is desirable in any field. And it’s especially beneficial if you’re looking to enter the copywriting field. You’ll be able to bring a variety of skills to the table, which will undoubtedly be valued by potential employers.
If you’re looking for a new career, why not consider copywriting? Chances are, you’ll be able to find a job in a related field, or even within the same industry. With the right training and the right attitude, you’ll be able to carve out a niche for yourself in a field that is experiencing unprecedented growth.