In the world of freelancing, there are a few jobs that can be considered the “holy grail” of copywriting. One of those jobs is available on Upwork, a freelance platform that connects buyers with sellers. The job title is “Copywriter”, and it requires a combination of copywriting, editing, and marketing skills.
What is copywriting on Upwork?
Upwork is one of the biggest freelance platforms in the world, with a marketplace that connects professionals with businesses. Since its inception, the platform has exploded in popularity and now serves over a million active freelancers from all over the world. Upwork is a place where professionals, such as copywriters, can find quality work at competitive prices. All you need to do is create a profile, write some samples, and then choose your pricing.
You may be familiar with Upwork if you’ve ever shopped for professional services online. The platform offers a variety of high-quality freelancing opportunities, including copywriting, editing, website design, and community management. It also hosts a variety of in-demand niche forums, such as WordPress, Shopify, and social media marketing. In other words, if you want to be a successful freelancer, you can find a job on Upwork.
The Growth Of The Freelance Economy
It would be inaccurate to say that the freelance economy is still in its infancy. Far from it, in fact. Over the last few years, the number of independent workers in the United States has grown by 20 million, with millennials (people aged 24 to 39) making up the largest demographic within the group. According to the Bureau of Labor Statistics, the freelance economy currently provides an opportunity for employees to exercise their skills, work remotely, and feel supported by a network of peers.
If you’re looking for a way to make a living, you have plenty of options. You can start a company and sell your services to local businesses. Or, you can look for work remotely, partnering with brands and businesses that can benefit from your expertise. The choice is yours. What’s important is that you find a way to earn an income that inspires you.
Why Work As A Copywriter On Upwork?
Let’s take a quick look at the growth of the freelancing economy, as illustrated by the rise of Upwork. Between 2012 and 2016, the number of independent contractors on the platform increased by 44%, from 7.8 million to 12.2 million. It would be fair to say that a large portion of this growth is due to the fact that Upwork provides a robust set of marketing tools for its freelance community.
One of the unique selling points of the Upwork marketplace is that marketers can monitor the engagement of their ads, ensuring that their investment in paid traffic leads to concrete results. While traditional marketing outlets, like newspapers and magazines, have transitioned to online-only publications and social media channels, digital marketing specialists can take advantage of the increasing amount of available marketing data to maximize their effectiveness.
The more you put in, the more you get. It’s a common phrase in any industry, but it especially applies to the world of freelancing and marketing. The more you know, the more you can charge. The more you charge, the more you become valuable. The more you become valuable, the more you can command a higher fee.