Most people consider writing to be a solitary profession, but it’s really an art form that can be enjoyed by individuals and entire groups of people. If you identify as a writer, you may feel that your talents go unnoticed by the general public, but you would be mistaken! Your work may not be visible to the naked eye, but it is definitely present – somewhere! If you’re looking for a way to make your talents known to the world, consider looking into copywriting as a career option.
What exactly is copywriting, you may ask? It is the act of creating content, mainly for the web, that is designed to encourage people to take a specific action or perform a specific function. This content is usually bought and sold from freelance writers, who work on contract positions for business to business clients. When you become a copywriter, your main responsibility will be to transform marketing material, such as marketing plans and commercials, into compelling articles that will encourage people to act.
To become a competent copywriter, you will need to gain experience by doing some freelance copywriting jobs for various businesses. However, since there are no set rules for how to get experience, anyone can write about anything and sell their services to the highest bidder. To truly stand out from the crowd, you should try to write for businesses that you admire or have some connection to. This will not only give you a sense of pride, but it will also ensure that your work is of a higher quality than what you would write for a business that you consider to be your competition.
Types of Copywriting Jobs
There are several different types of writing jobs you can do, all of which require you to have enough talent to create copy that is effective and interesting. Here are just a few of them:
- Product description or review
- Product comparison
- News article (short- to mid-length)
- Event article (short- to mid-length)
- Feature article (long)
The Growth Of Online Marketplaces For Freelancers
It’s now possible to find an entire ecosystem of freelancers at your fingertips, and this has led to a huge increase in the number of copywriting jobs available. In the past, if you were a good writer and happened to discover a good client, you might have been able to land a contract job, but getting started may have been difficult. You would have needed to either find an editor who would take on your article and publish it or find a writer who could actually take on your project. Today, with the development of virtual writing studios, freelance writers can create complex marketing material and then sell it to the highest bidder through online marketplaces, which allow for greater connectivity and competition.
The Many Benefits Of Copywriting
If you’ve been reading our blog for any length of time, you know that we are huge advocates of skill diversification and financial independence. We believe that if you’re able to earn a decent living doing something you love, the opportunities are endless!
There are many distinct advantages to writing for businesses, and one of the biggest is that you will be able to take advantage of the popularity of specific niches. For example, if you are a fitness freak, you may decide to become a personal trainer copywriter. The demand for personal trainers is on the rise, and you could specialize in putting together marketing materials for fitness centers. You may choose to work for a large corporation, such as Nike or Starbucks, which could provide you with incredible exposure and opportunities for growth.
Another great thing about copywriting is that it can be very flexible. Even if you’ve never done any technical writing, you may discover that you have a talent for it once you start copywriting. Essentially, you will be able to translate complex ideas into easily understandable language, which is a useful skill for everyone. It doesn’t matter if you’re writing for a business or for someone else – everyone can benefit from good copywriting.
Where Can I Find Copywriting Jobs?
With the continued development of the Internet, content-related opportunities are going to increase, especially for those looking for freelance writing jobs. If you’re serious about becoming a copywriter, begin by looking for marketing-related positions in your local area. However, don’t limit yourself to just one area. If you’re highly skilled, you may decide to become a virtual copywriter and take on assignments from businesses across the country.
Once you have some experience under your belt and have proven yourself to be a capable writer, you can then look for jobs at larger companies or established freelancers who specialize in copywriting. Even then, though, you may not find it easy to get started. The competition is fierce, and it can be difficult to secure your first contract. Finally, if you decide to take on any online marketplaces, ensure that you register with major companies, such as GoDaddy and Bluehost, to ensure that you’re able to retain your domain and keep your site going in the event that you lose your listing.
In the end, writing is a skill that can be used for great personal and professional satisfaction. For those interested in pursuing a career in copywriting, don’t be afraid to explore all the options available to you!