The term ‘copywriter’ may be familiar to you as the person who pens the copy for your website, product, or email marketing campaign. But did you know that there are several different roles that copywriter can play? Let’s take a look at the various definitions and differences between them.
The Copywriter
The person who writes the copy for your product or service. Usually, this is the person’s job title, and it can vary from the simple to the super-complex. The copywriter is responsible for crafting the script that comprises your online content, whether that’s an email, a blog post, or a Facebook status.
Let’s say you’re the owner of a bakery. You might have a certain brand identity you want to maintain, so you hire an external copywriter to create an email marketing campaign. That person might craft a pitch to introduce your brand to potential customers. Or, they might create a blog post to encourage prospective customers to learn more about your products. In both cases, you as the business owner are the copywriter’s boss, but you are not their client. This is why you need to understand the unique role that copywriter plays, and how you can benefit from their services.
The Editorial/Content Supervisor
If you’re the type of person who wants to see every detail of a publication’s content arranged just so, you might want to consider becoming the editorial/content supervisor. Just imagine, you could be in charge of creating a style guide that helps ensure all the content within a publication is uniform in style. While this person might not always write the content themselves, they oversee the process and ensure that everything is delivered on time and within budget.
This role focuses less on the writing and more on the planning and delivery of content. Sometimes, this entails creating some content, such as a schedule or calendar, for an otherwise, an entirely content-less publication. However, there is a huge amount of planning that goes into creating content for a digital publication, and this role entails a lot more than just writing the content. For instance, the editorial/content supervisor might design some of the pages within the publication, or edit the copy to improve its effectiveness.
If you’re looking for a new challenge, and you want to get involved in the content creation process, this could be the role for you.
The Creative Director/Copy Editor
The creative director is the person who comes up with the overarching creative direction for a brand or product. In other words, the CD is responsible for making the final decision on what colors, fonts, and styles should be used to represent your product. After all, they are the person who will be seeing the finished product every day, so it is essential that they feel comfortable with the end result.
As the name suggests, this person is both creative and directional. Naturally, you want to give them the most freedom possible to create the exact visual identity you want for your brand. However, you must also make sure that each piece of content, whether that’s an email, a blog post, or a Facebook status, follows the direction you (as the advertiser) laid out. This can be a tough blend, but it is a valuable one.
The Marketing Manager
The marketing manager is responsible for the day-to-day management of a brand or product’s marketing campaigns, which include the design and execution of marketing materials, such as advertisements, social media posts, and sales presentations. For larger brands, there might be several different people who occupy this role.
However, what all the different marketing managers have in common is the ability to create and execute effective marketing campaigns that will lead to increased brand recognition and, hopefully, increased sales.
Depending on how large your marketing department is, you might want to consider whether or not this is the role for you. If not, there are several different alternatives that might interest you.
The Content Strategist
As the name suggests, the content strategist is responsible for helping businesses understand how to best use content to achieve their goals. In other words, this person helps businesses understand what type of content will attract their target audience and encourage them to take action.
They might conduct market research to determine the types of content that resonate with your target audience, and help you decide what content types you should focus on creating in the future. They might also help you evaluate the content you have already created, and suggest ways to make it more effective.
While this person might not necessarily write content themselves, they are responsible for helping businesses understand how digital content can be used to gain an edge in today’s competitive market.
If you’re looking for a new challenge, and you want to get involved in the content creation process, this could be the role for you.
The Technical Writer/Designer
A technical writer is someone who takes written language and turns it into something the average person can understand and easily interact with. In other words, they take complex ideas and lay them out in a clear and concise manner. While this role is rather distinct from copywriting and copy editing, it is still a crucial component of any digital publication. After all, without solid technical writing, your blog post might as well be written in a foreign language.
As the name suggests, this role focuses on crafting the written content for a product or service, but it also entails designing the user interfaces for those products. The technical writer is responsible for coming up with the text and any accompanying graphics (e.g., images, charts, graphs, etc.) that make the content easy to understand. They might even translate existing materials into different languages, depending on the target audience.
If you’re looking for a new challenge, and you want to get involved in the content creation process, this could be the role for you.
What Is Copywriting And Copy Editing?
We all know what copywriting is. Usually, this is the person who writes the copy for your website, product, or email marketing campaign. But did you know that there are several different roles that copywriter can play? Let’s take a look at the various definitions and differences between them.
The Copywriter
The term ‘copywriter’ may be familiar to you as the person who pens the copy for your website, product, or email marketing campaign. But did you know that there are several different roles that copywriter can play? Let’s take a look at the various definitions and differences between them.
The Editorial/Content Supervisor
If you’re the type of person who wants to see every detail of a publication’s content arranged just so, you might want to consider becoming the editorial/content supervisor. Just imagine, you could be in charge of creating a style guide that helps ensure all the content within a publication is uniform in style. While this person might not always write the content themselves, they oversee the process and ensure that everything is delivered on time and within budget.
This role focuses less on the writing and more on the planning and delivery of content. Sometimes, this entails creating some content, such as a schedule or calendar, for an otherwise, an entirely content-less publication. However, there is a huge amount of planning that goes into creating content for a digital publication, and this role entails a lot more than just writing the content.
The Creative Director/Copy Editor
The creative director is the person who comes up with the overarching creative direction for a brand or product. In other words, the CD is responsible for making the final decision on what colors, fonts, and styles should be used to represent your product. After all, they are the person who will be seeing the finished product every day, so it is essential that they feel comfortable with the end result.
As the name suggests, this person is both creative and directional. Naturally, you want to give them the most freedom possible to create the exact visual identity you want for your brand. However, you must also make sure that each piece of content, whether that’s an email, a blog post, or a Facebook status, follows the direction you (as the advertiser) laid out. This can be a tough blend, but it is a valuable one.
The Marketing Manager
The marketing manager is responsible for the day-to-day management of a brand or product’s marketing campaigns, which include the design and execution of marketing materials, such as advertisements, social media posts, and sales presentations. For larger brands, there might be several different people who occupy this role.
However, what all the different marketing managers have in common is the ability to create and execute effective marketing campaigns that will lead to increased brand recognition and, hopefully, increased sales.