A job within the digital marketing industry is that of a copywriter. What is a copywriter, you ask? A copywriter is responsible for crafting compelling, engaging content for use on a variety of digital platforms including websites, blogs, and social media. Simply put, a copywriter is a writer who’s job is to write for the web. Let’s dive into the responsibilities and requirements of a copywriting job to give you an idea of what you’ll be working on and how you’ll be doing it.
Creating Compelling Content That Will Appeal To A Variety Of Audiences
Let’s be honest — we’re all guilty of reading content that appeals to us as humans and not necessarily to the audience we’re aiming for. This type of content is easy to consume and, in many cases, provides an entertaining read. However, if you’re looking for effective marketing tactics, you need to keep your eyes open for content that will be memorable and engaging to a specific audience. In today’s world, that means you’ll be creating content for different platforms like blogs, websites, and social media.
If you want to become a copywriter, you must possess a passion for words and a strong interest in digital marketing. As a copywriter, you’ll be responsible for crafting compelling content for various platforms including blogs, websites, and social media. This content will be used for marketing campaigns across a variety of industries including real estate, travel, and fitness. In this role, you’ll be expected to write brand voice, style guides, and marketing material (such as blog posts, press releases, or social media content).
While many content creators focus on crafting stories for journalists, there is a definite difference between content for print and that for digital platforms. The former is usually longer and more wordy, and it is valued for its depth of analysis and insight. For digital content, shorter is usually better. This content will be used to attract, engage, and convert audiences into paying customers. In the case of blog posts, this content is usually called ‘content marketing’.
Deep Understanding Of SEO, SEM, And Social Media Platforms
Since its beginnings, digital marketing has evolved alongside the internet and social media platforms. In today’s world, the field is divided into three distinct areas – SEO, SEM, and social media.
SEO, which stands for Search Engine Optimization, is a method of improving a website’s rankings in search results on search engines like Google. SEO helps to drive organic traffic to a site and ensures that potential customers are finding the site when they search for a specific product or service. SEO is all about making your website discoverable by search engines — whether that’s Google, Bing, or another search engine.
SEM, or Search Engine Marketing, is similar to SEO in that it helps to drive organic traffic to a site; however, SEM focuses on boosting your site’s presence on social media platforms like Twitter, Facebook, and Instagram. Like SEO, SEM is all about making your website discoverable on social media platforms — though, obviously, most people will discover you on social media instead of search engines.
Finally, we have social media. Social media, or digital marketing, is all about engaging with your audiences on platforms like Twitter, Facebook, and Instagram. As the name would suggest, social media is all about connecting with people via social platforms. Like SEO and SEM, social media is all about making your website discoverable on social media platforms — though, you’ll be engaging with your audience on social media instead of just doing SEO to draw in potential customers.
Basic Reporting And Analysis Skills
Besides writing, a job as a copywriter will also include rudimentary data entry and analysis along with basic copy editing and fact checking.
In addition to your talent for writing, you’ll need to possess a good amount of organization skills and the ability to multi-task. To ensure that you’re producing high-quality content on a consistent basis, you’ll also need to keep track of your deadlines and be able to identify potential sources of freelance writing work. By keeping track of your workload, you’ll become more efficient and productive — which, in turn, will make you more money.
Market Research Is Also A Must
Along with understanding SEO, SEM, and social media, you’ll need to be familiar with – and actually use – marketing research tools. These are essential for any marketer, but they’re even more important for a copywriter who’s dedicated to – you guessed it – converting raw traffic into paying customers.
When performing market research, you’ll usually be asked to answer a series of questions about your target audience, their interests, hobbies, age, and so on. Armed with this information, you can craft a more personalized approach to engaging with your audience and increasing their trust in you and your offering. As a copywriter, you’ll have the opportunity to get to know your audience better and understand what they want versus what you think they want. Being able to perform precise crafting for various platforms on a regular basis is what sets a successful copywriter apart from an effective one.
Bonus Points For Digital Marketing Specialties
If you’re looking to pad your resume and add some specialty credits to it, you should consider pursuing a job within the digital marketing industry. With roles like that of a content strategist, you’ll be in charge of taking all the information you’ve gathered about your target audience and crafting a plan of action to – you guessed it – transform that information into high-quality content.
If you want to pursue a job in digital marketing, you’ll need to first develop the right set of skills. Besides the obvious talent for writing, you’ll need to possess a solid understanding of SEO, SEM, and social media platforms and the ability to effectively use market research tools. Finally, you’ll need to be able to build a solid foundation of knowledge about your target audience. With a little bit of luck, you can become a full-fledged digital marketer and bring in big bucks – if you can keep your cool.