Skip to content
Home ยป What Is Copywriting?

What Is Copywriting?

If you’re looking for a career change, you might be wondering what type of work environments you’ll find in the digital world. One option would be copywriting. What is copywriting?, How much does it pay?, and Career Opportunities are some of the most popular questions new graduates ask themselves after pursuing their bachelor’s degree in copywriting.

Whether you’re looking to change industries or want to supplement your income, copywriting is a viable option. In fact, the average salary for a copywriter is around $60,000 per year, according to the U.S. Bureau of Labor Statistics. Additionally, the job outlook for copywriters is quite positive as publishing platforms like HubSpot and Problogger put the job seeker’s skills in high demand.

What Is Copywriting?

Simply put, copywriting is the art of creating written content for advertisements, websites, and other material. A copywriter’s job is to turn a written plan into a compelling narrative that will draw in potential customers.

The role of a copywriter encompasses a variety of tasks such as creating headlines, crafting press releases, and compiling bios for brand ambassadors. In addition, many copywriters are also asked to develop marketing plans as well as conduct research to create compelling content.

Why Should You Pursue a Career in Copywriting?

If you’re looking to enter the professional world, you might be wondering what type of work environments you’ll find. One option is copywriting. What is copywriting?, How much does it pay?, and Career Opportunities are some of the most popular questions new graduates ask themselves after pursuing their bachelor’s degree in copywriting. Let’s examine each question in detail.

Why Is Copywriting a Viable Choice?

Whether you’re looking to enter the professional world or want to supplement your income, copywriting is a viable choice. In fact, the average salary for a copywriter is around $60,000 per year, according to the U.S. Bureau of Labor Statistics. Additionally, the job outlook for copywriters is quite positive as publishing platforms like HubSpot and Problogger put the job seeker’s skills in high demand.

The average lifespan of a newspaper or magazine is only around 16 to 18 months. On the other hand, many publishing platforms like HubSpot and Problogger exist solely because of their focus on attracting and retaining high-quality copywriters.

What Is The Pay Scale For Copywriters?

The pay scale for copywriters varies from industry to industry but can range from $20,000 to $60,000 per year, according to the U.S. Bureau of Labor Statistics. The median annual salary for copywriters in 2013 was around $45,000, which is considerably lower than the average salary. However, considering the variety of skills required to be a successful copywriter, the range seems reasonable. Additionally, since the demand for copywriters is high, employers can be generous with paychecks.

Is This a Commutable Degree?

Many schools offer bachelor’s degrees in copywriting, so it is possible to obtain this credential and be commutable to various industries. Because of the varied nature of the work, however, it might not be the best option for those looking to enter a specific field. Those who do enter this field often have a general understanding of journalism and editing but need additional training for specific industries.

What Are The Career Opportunities For Copywriters?

Since the demand for skilled copywriters is high, many potential employers can be found online and through traditional job boards. Some of the most in-demand positions for copywriters are listed below: