If you’re looking to grow your business, you’ll soon discover that content is KING. According to HubSpot Blogs research, consumers want to see compelling content whenever they perform a search. That makes content king, because when it comes to attracting potential customers, you only have one chance at a first impression. It seems that the more you can offer in terms of interesting copy, the better. If you’re looking to tackle the very basics, here’s a quick guide to what is business copywriting, and how to become a copywriter for a business.
What Is Business Copywriting?
In its simplest sense, business copywriting is the process of writing marketing copy for a business. However, it goes beyond that; copywriting is used in all types of marketing, including advertising, brochures, and websites. When you write advertising copy or marketing material for a business, you’re usually working within a structure provided by the brand or marketing agency. This structure will form the framework of your writing, and you’ll need to work within it to create compelling content that sticks out above the rest.
Key areas of focus for a business copywriter
A good business copywriter should have a solid understanding of all aspects of marketing, which includes;
- Digital marketing
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Branding
- Content curation
They should also be skilled in all types of writing, including but not limited to;
- Product descriptions
- Product comparisons
- Features lists
- Manifestos
- Why buy/why use narratives
- Case studies
- Biopics
- Email marketing
- Press releases
If you’re looking to take your knowledge and put it into practice, here’s a checklist to follow to become a successful business copywriter;