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Home ยป What is Bucket Brigade Copywriting?

What is Bucket Brigade Copywriting?

For those of you who aren’t familiar, the Bucket Brigade is made up of writers from The New York Times, The Wall Street Journal, and The Los Angeles Times who donate their time and talent to writing press releases, website content, and other assorted snazzy marketing materials for non-profits, businesses, and government agencies.

What is bucket brigade copywriting?

It’s a type of copywriting that typically involves pithy prose, catchy phrases, and a touch of creativity.

The process starts with a newsworthy topic, which is typically revealed during an event or new product rollout. Once the topic is chosen, we (the bucket brigade) are tasked with coming up with the cleverest, most compelling copy to present to you, the consumer. This is usually done by pitching ideas to the client, reviewing existing content, or combing through recent wire stories or website articles.

Why Should You Trust Us With Your Copy?

The writers of the bucket brigade are some of the best in the business, so you can be rest assured that your copy will be topnotch. Additionally, we adhere to the highest standards of ethical journalism, so you can feel good about donating your money to a good cause.

What Can You Expect From Us?

Upon initial contact, you can expect a pleasant and helpful staff person who will get back to you promptly.

Additionally, you can expect the production of top-notch, compelling copy that will make you sit up and take notice. After all, as their name would suggest, the bucket brigade is made up of writers who regularly write about buckets and buckets of things.

So, if you’re looking for copy that is slick and highly persuasive, you’ve come to the right place.

How Do We Structure Our Reports?

We start by researching the topic of the release. Once we have a good handle on the topic, we will map out a detailed plan for the piece. From there, we will take a crack at composing the report. Our goal is to come up with something that is both grammatically correct and highly compelling for the reader to keep them engaged and the information fresh in their minds. If we succeed, we have achieved our objective.

As mentioned above, the goal is to come up with something that is both grammatically correct and highly compelling for the reader.

How Do We Find Topic Ideas?

The bucket brigade is made up of hard-working journalists who are constantly scouring the newswires and pulling content from thousands of sources in order to keep up with the latest trends and developments in the field. Additionally, we have professional bloggers who contribute content to our blog (, which is made up of helpful information for those of you who are interested in dipping your toes into the world of non-profit fundraising. Additionally, we work with a variety of outside agencies and contractors in order to get the best possible content for our clients. So, if you have an idea or pitch that you think would work well with us, get in touch.