Artificial Intelligence (AI) is changing the way we work and play. This year alone, we’ve seen autonomous robot taxi companies like Uber and Google’s Self-Driving Car Project, and automated machine translation tools that make virtual assistants like Alexa and Google Assistant much more effective.
All of this has made AI a core part of our everyday lives. As AI becomes more integrated into our daily experiences, its impact on our lives will continue to grow. As businesses experiment with AI, and marketers use it to target and engage with customers, marketers have also started to explore the role of AI in copywriting.
What Is AI in Copywriting?
AI has the power to read, analyze, and interact with text in a way that humans can’t. When applied to copywriting, AI can highlight important content, flag distracting language, suggest new ideas, and much more.
This makes AI an extremely beneficial tool for copywriters, especially those who work with marketing content — like blogs and social media posts — as well as customer support emails and other types of written correspondence. By taking the time to learn how to best use AI in your copywriting workflow, you can start seeing the benefits right away.
Key Takeaways
The main takeaway from all this is that AI can be a valuable part of your copywriting toolbox. You can integrate it into your workflow by using specialized software, creating content with voice input, or simply asking an AI-powered virtual assistant to help out with some of the simpler tasks. AI can help you create content that is more engaging, concise, and contextually appropriate. This will help you connect with your audience and drive more business.