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Home ยป What Is a Lead Funnel in Copywriting?

What Is a Lead Funnel in Copywriting?

A lead funnel is a term used in sales. It refers to the first part of a sales process where you have a chance to convert a customer into a lead.

When you set up your funnel, you need to consider three things. First, you want to ensure that it is leading to an opt-in or interested state. Second, you want to make sure that the people who enter the funnel are suitable leads. Third, you want to make sure that the leads that enter the funnel are actually interested in your product or service. If you can achieve these goals, you will have a much better chance of closing a sale.

The Opt-in Or Interested State

The first step in the funnel is usually a collection of web forms or phone calls that encourage the person to enter their email address or phone number and hit the submit button. At this point, you have either generated an opt-in or interested state. You can’t convert an opt-in into a sale, but you can take them through a buying process (also known as a sales funnel) that will eventually result in a sale.

An opt-in is someone who has willingly given you their email address or phone number. An interested state is someone who has shown some interest in your product or service but has not yet made the commitment to buy. In some cases, you can also get lucky and generate a buy-er persona (someone who is potentially a buyer of your product or service).

Creating A Lead Gen Model

Once you have a lead, you can map out the next step in the funnel. This step can be as simple as a web form that collects some basic personal information or it can be much more involved. You may want to use a tool like HubSpot to create a lead gen model that will form the basis of your sales process. A lead gen model is a detailed plan that lays out every step of the sales process so that everyone involved knows exactly what is going on. These models can also be used to track the progress of a lead through the funnel and to identify any gaps or weaknesses that could be improved upon.


Segmentation is the process of dividing your leads into groups according to demographical, psychographic, or behavioral characteristics. For example, you might want to create three separate groups of leads: (1) men aged between 18-34; (2) women aged between 18-34; and (3) men aged 35+. Each group should have a unique offer that is tailored to their needs and wants. Remember: men 35+ are not a homogeneous group and you should not offer them the same product as the 18-34 year olds. Use behavioral data to form these groups and make sure that your offers reflect their unique characteristics.


The final step in the funnel is usually a series of offers and/or a request for action. At this point, you are trying to convert the lead into a paying customer. This is usually done via a sales funnel that starts with a simple product purchase (such as a lead magnet or a free eBook) and then gradually introduces them to more complex products that will eventually become part of their regular purchase profile. This last step is a critical one and you should not skip over it. Many businesses get this step wrong and simply take advantage of the trust their lead has already demonstrated.

When you get this step right, you will find that it is much easier to move a customer down the funnel and to keep them there. This makes the funnel and the entire sales process more efficient. It also means that the entire marketing department, including your sales team, can focus on higher-quality leads and closing more sales. A lead funnel can also be used to track the progress of a lead through the entire sales process and to identify leads that have demonstrated a high potential to purchase your product or service. This means that the lead funnel can be used to track marketing effectiveness. Just remember: you can’t track marketing effectiveness if you don’t have a clear idea of how leads are generated in the first place.

Hopefully, this article has given you a good idea of what a lead funnel is and how it works. Remember: a lead funnel starts with an opt-in or interested state and ends with a sale or a lead that is ready to be converted into a sale. These steps can be mapped out in advance and followed along with detailed plans and automation. With a little bit of work, you can ensure that you have a clear picture of what is going on at every stage and that each stage builds upon the previous one. This makes creating a lead funnel much easier and more effective.