In case you’re wondering what copywriting is, it’s all the words (and some phrases) you need to make your point across in the form of an article, sales page, email or tweet.
When you’re developing content for online marketing, you have a variety of options when it comes to platforms and channels. You may decide to create content for a blog, and potentially reach thousands of people. Or you may want to create content for a more specialized niche, where you can aim to reach just a few hundred people. Or maybe, you have a product for sale and you want to attract potential buyers to your site via articles, videos and more.
When it comes to which platform to use, you have a variety of options. You may decide to create content for a blog, and potentially reach thousands of people. Or you may want to create content for a more specialized niche, where you can aim to reach just a few hundred people. Or maybe, you have a product for sale and you want to attract potential buyers to your site via articles, videos and more.
While there’s no set rules as to what industries or markets you can write for, there are some broad guidelines you can follow to make sure you cover all the basics.
Here are just some of the broader guidelines you can follow when choosing your next industry to write for.
Keep the Audience in Mind
You’ve probably heard the saying “You need to keep your audience in mind” when choosing an industry to write for. That’s because the last thing you want to do is write for the sake of writing. You want to write words that will make your audience feel something – whether that’s enthusiasm, relief, or laughter. You want to write words that will make your reader think, “I never thought of that perspective before, but it makes sense.”
So, when you think about the audience you have in mind when choosing this topic, make sure your words will have a positive impact on them. They’re the ones you’ll be pleasing with your content. And if you’re writing for a blog that’s designed to grow your own business, make sure you keep your audience in mind when posting – to ensure you don’t post the same thing over and over again, and that you provide engaging content that will make them want to come back for more.
Avoid Confusing Language
If you’re reading this, I assume you’re not stupid. I’m assuming you’re intelligent enough to understand the difference between a noun and an adjective, and a verb and an adverb. So, don’t write for the purpose of making people struggle with the language. Keep it simple, and use familiar words and phrases. Use words that are commonly understood by the majority of the population. And when you have a specific language barrier (such as an article in a foreign language), don’t beat around the bush – explain what you mean, and use an interpreter if necessary.
Choosing which industry to write for is really a personal choice. You just need to follow the guidelines I mentioned above, and you’ll be on your way to choosing an industry that makes sense for you.