Is there anything more tedious than writing a business plan? Whether you’re writing for investors or just need a fresh piece of writing for your own use, writing a business plan can feel like a chore. It seems like there are so many hoops to jump through, so many things to consider. How exactly do I begin this process? What research do I need to do? How many pages should I write? Where should I dedicate my sections?
The good news is that you’re not alone in feeling this way. There are many other industries out there that could use your talents. Perhaps you’ve even got a business idea and you don’t know where to begin. Don’t worry, we’re here to help. Below, you’ll discover ten exciting career paths that copywriting can guide you towards. From medical journalism to magazine publishing, web content to e-books, you can be certain that there’s a niche for you within the industry.
1. Magazine Publishing & Media Planning
If you’ve got a natural affinity for words and can string them together effectively, you might consider a career in magazine publishing or media planning. Working within these industries, you’ll be responsible for writing content for magazines and media outlets across the globe. You’ll be pitching stories to potential publications and working with journalists to turn ideas into compelling feature articles. The good news is that this is one of the more stable industries in terms of employment too.
Along with pitching stories to magazines, you’ll be required to develop marketing plans, write product reviews, and do a variety of other tasks. While this kind of work can be extremely rewarding, you’ll need to have a steady hand when pitching stories to magazines. Even minor typos and grammatical errors can damage your credibility as a writer, regardless of how good you are. This is because your work will be scrutinized by human readers, not algorithms. This inevitably leads to fewer sales and a poor reputation if you’re not careful.
2. Product Review Writing
If you have a taste for science and tech, you might consider a career in product review writing. Like with magazine publishing, you’ll be pitching products to businesses for review and then drafting product reviews based on their feedback. However, you’ll only be writing about products relevant to your niche. This doesn’t mean that you can’t write about a variety of topics, but it does mean that you’ll need to keep up to date with industry trends and products relevant to your niche. Product reviews can be extremely lucrative if you’re pitching the right products to the right businesses. They often come with an unspoken bonus of fame and fortune; however, you need to be ready to put in the legwork to make that happen.
3. Brand Development & Marketing Plan Writing
Branded content is on the rise and businesses are beginning to understand the importance of creating compelling content to define their company and sell their products. To get started, you’ll need to develop a marketing plan and brand strategy. To put it simply, a marketing plan is going to be a blueprint for your company’s future marketing and advertising initiatives. Writing a marketing plan is a bit like planning a vacation; you’ve got a destination in mind, but you need to lay out the itinerary in advance in order to make the most out of your trip.
A brand strategy is going to be a living document that evolves as your company’s relationship with customers changes. The content that you create for brands will be a reflection of their goals and values. This content can take the form of advertising, marketing material, website content, and more. For example, if you’re developing marketing content for a luxury goods brand, you’ll need to keep up to date with fashion trends and ensure that your writing is relevant to a luxury audience. Sometimes, this simply means hiring a stylist to create looks for your blog posts. However, it can also mean taking a more strategic approach and using content to develop a persona, attract customers, and grow your business.
4. Medical Journalism
If you’re looking for a career that allows you to write and report on health and wellness, you might consider a career in medical journalism. This is a relatively young field, but it’s experienced a boom due to the rise of digital health, online reviews, and social media. You’ll be performing a variety of tasks, including writing about scientific research, clinical trials, and more.
If you’re a fast typer, you could prove to be exceptionally effective at drafting medical journal articles. You’ll be working with scientists and clinicians to translate complex scientific findings into user-friendly articles that make complex science accessible to the average person. Sometimes, this simply means taking a few courses to familiarize yourself with medical terminology and familiarize yourself with leading medical journals.
5. Web Content Writing
If you’ve got a creative mind and can string words and images together effectively, you might consider a career in web content writing. Websites and online stores are beginning to realize the importance of compelling content that draws in potential customers and keeps them coming back for more. Essentially, you’ll be writing editorial copy for websites, with more focused on content that is educational. As with all other industries, you’ll need to master the art of pitching and convincing businesses to allow you to write for them. With web content writing, you’ll be doing a bit of everything including writing for websites, email campaigns, social media, and more.
6. E-book Writing
If you’ve got a knack for words and can string them together effectively, you might consider a career in e-book writing. This is a fairly new segment in the book publishing world, but it’s experienced a boom due to the rise of SaaS, digital reading, and social media. Essentially, you’ll be writing short textual overviews of products relevant to your niche. These products can be anything from a fitness app to a self-help guide. You’ll be working with product managers, designers, and other stakeholders to ensure that the content is engaging and informs the reader about the product.
You’ll need to have excellent copywriting skills to succeed in this field. It’s important to keep in mind that the content that you write for e-books should not only inform the reader about the product, but it should also make them want to buy it. Sometimes, this simply means including an informative table of contents, a short biography about the author, and a few sample pages from the product. Keep in mind that in today’s world, e-books are much more affordable than physical copies, so it’s a prime opportunity for small businesses to enter the market. With e-books, you’ll be doing a bit of everything including writing for websites, email campaigns, and social media.
7. Business Plan Writing
Is there anything more tedious than writing a business plan? Whether you’re writing for investors or just need a fresh piece of writing for your own use, writing a business plan can feel like a chore. It seems like there are so many hoops to jump through, so many things to consider. How exactly do I begin this process? What research do I need to do? How many pages should I write? Where should I dedicate my sections?
The good news is that you’re not alone in feeling this way. There are many other industries out there that could use your talents. Perhaps you’ve even got a business idea and you don’t know where to begin. Don’t worry, we’re here to help. Below, you’ll discover ten exciting career paths that copywriting can guide you towards. From medical journalism to magazine publishing, web content to e-books, you can be certain that there’s a niche for you within the industry.
8. Magazine Advertising & Media Kit Preparation
If you’ve got a natural affinity for words and can string them together effectively, you might consider a career in magazine advertising and media kit preparation. Working within this field, you’ll be preparing advertising and media kits for print and digital publications. Essentially, you’ll be working with journalists to turn ideas into compelling feature articles. The good news is that this is one of the more stable industries in terms of employment too. You’ll be working with brands and businesses to promote their products, services, and events.
You’ll be pitching stories to publications for print and digital and working with journalists to transform those pitches into compelling feature articles. This is a great opportunity if you want to make a career out of writing. You’ll need to have excellent research skills, be quick on your feet, and be able to string sentences and words together effectively. Since this is one of the more stable industries in terms of employment, it’s a great place for beginners to get their feet wet. Just remember: the more you put in, the more you’ll get back.