If you’re looking to build an online portfolio to pitch to potential clients, you’ve probably considered the wide array of websites that can help you showcase your skills. But how do you know which one is the best for your needs? While there is no one-stop-shop for comparing web platforms, we have compiled a list of the most important things to look for in a potential landing page or blog platform to help you make the right choice.
Extension
This refers to the amount of content that you can add to the site. The more extensions you have, the more content you can publish. The ideal copywriting portal should have several extensions, such as a blog, a podcast, a video series, an e-book, and an email series. When designing your site, make sure to leave enough room for all these extensions so that you don’t run out of room as soon as you hit the publish button.
User-Friendly
In today’s world, users are more important than ever before. If you want to capture the attention of website visitors, you need to make sure that your copywriting portal is user-friendly. From the moment they arrive, to the moment they leave, your audience should have a pleasant experience. Look for ways to improve the usability of your website. Is it easy to navigate? Is the content organized in a way that is easy to find? Are there too many distractions, such as flashy ads or overly aggressive pop-ups?
Customized Landing Page
If you’re running a contest, event, or fundraising campaign on social media platforms such as Facebook or Twitter, you might want to consider using their custom landing pages to collect the entries. These are basically pre-made websites that Facebook or Twitter will give you for free. You can put your own information in the website’s header, but the rest is pretty much done for you.
Mobile-Friendly
Another crucial aspect of a good online portfolio is making sure that it works well on mobile. Since more and more people are using their smartphones to access the internet, it follows that you should design your copywriting portal with mobile in mind. Are you optimized for mobile use? Do you offer a mobile app so that users can access your content directly from their smartphones?
Responsive Design
When someone says “responsive design”, what comes to mind? Mobile phones and tablets, right? But it’s much more than that. With responsive design, web content automatically adjusts to fit different devices (e.g. laptops, tablet, mobile phones). To achieve this, you need to make sure that your chosen web platform is responsive — otherwise, your content might not look the same on a mobile device as it does on a larger screen.
Secure Connection
The last thing anyone wants to do is to give out their personal information to a stranger, whether that’s their email address, phone number, or credit card number. To protect your visitors from hackers, make sure that your site is hosted on a secure server and provides a safe and private browsing experience.
A/B Testing
Before you commit to using a certain web platform, it’s important to try it out for a while to see how it functions. For example, you might want to try out WordPress for a while before committing to it. This will help you identify any glitches in advance, rather than going through them after the fact. Also, A/B testing involves randomly varying the ways in which you display information to test which ones work best for your audience. If you want to determine the conversion rate of a particular landing page, you can use a tool like Google Analytics to measure how many people are landing there and how many are converting (i.e., buying your product or service). In the end, it’s all about testing different iterations of the same website to find the one that works best.
Social Media Integration
If you’re a frequent user of social media, you know how important it is to have a presence there. Your fans, followers, and subscribers expect to see your name and content on platforms like Twitter and Facebook. The better the integration with social media platforms, the better. You don’t necessarily need to have a dedicated social media presence. You can integrate your blog with social media platforms and use the content to raise your profile.
Pricing
Every business and brand has different pricing structures. Some customers are willing to pay more for certain packages while others want to pay less. Before you set your pricing, you need to consider what you can charge for your services. Most websites offer a free trial, so you can see what users think about the service. If you decide that it’s a good fit, you can set your pricing on the spot.
In case you are thinking about using a free hosting service to build your site, know that this might not be the best option. Although there are many benefits to using a free service, the amount of storage and the bandwidth can be limited. If you decide to go this route, be prepared to upgrade either one of these items at any time, unexpectedly.
Reporting
If you’re serious about becoming a freelancer or launching a new business, you’ll need to get a good handle on your income and expenditures. One of the first places you should look for this information is in your “Report Card”, which you can find at the top right corner of your dashboard on MyBusiness.com. From here, you can track your sales, view your invoices, and manage your clients.
In addition to presenting you with a quick snapshot of your financial situation, this reporting feature will also help you develop an income statement, which presents a clear picture of your finances at a glance. For example, you can see how much money you’ve spent on advertising so far this year, and how much revenue you’ve generated. This will help you determine how successful your advertising efforts have been so far.
Conclusion
To sum things up, here’s a short list of the most important things to look for in a good site for copywriting:
- extension
- user-friendly
- mobile-friendly
- responsive design
- A/B testing
- social media integration
- secure connection
- pricing
- reporting
With these tips in mind, you’ll be able to build a reliable site for copywriting in no time, and impress your clients with your unique voice and style.