Skip to content
Home ยป What Copywriting Jobs Are Available at Microsoft?

What Copywriting Jobs Are Available at Microsoft?

If you’re looking for a career in marketing, writing, and journalism, then you’ve come to the right place. Microsoft, the tech giant, has several open positions that require a strong background in sales and marketing to succeed. Since its founding in 1968, Microsoft has grown from its roots as an operating system developer to a ubiquitous software company that touches every aspect of our lives. It isn’t often that a company of Microsoft’s size has so many open positions, so it’s worth looking at what they have to offer.

Marketing: Growth & B2B

If you’re interested in marketing, you’ll be looking at growth marketing, which focuses on engaging potential and existing customers in ways that make them feel remembered, appreciated, and valued.

A marketing job at Microsoft will give you the opportunity to specialize in a team of experts, with areas of responsibility such as SEO, PPC, content strategy, and analytics. Most importantly, you’ll work with senior management to shape the future of marketing at the company.

You’ll also want to familiarize yourself with the ins and outs of business-to-business (B2B) marketing. As the name implies, B2B marketing involves marketing products and services to businesses instead of individuals. There are several specializations within B2B marketing, including account management, vendor management, and sales engineering. Each of these areas involves working with various internal teams to coordinate and lead marketing initiatives for both new and existing products and services.

Writing: Engaging Customers Through Literature

If you’re looking for a job in writing, then you’ve come to the right place. Microsoft has several positions available in marketing, public relations, and journalism. Microsoft’s magazine, Slate, was launched in 2017 and covers breaking news, politics, technology, and culture. It’s a great opportunity to get in on the ground floor and make a direct impact on future content.

Public Relations: Building Brand Awareness

If you’re interested in public relations, you’ll be looking at marketing and communications, which involves “developing and executing a comprehensive public relations program and strategy for an organization, in accordance with marketing plans and objectives,” according to the company’s website. Marketing and communications specialists at Microsoft are responsible for creating brand awareness and encouraging potential and existing customers to engage with the company in various ways.

While marketing and public relations are both part of the job description, you’ll typically work on client projects for large businesses, non-profits, and government agencies, as well as on internally generated content for other departments like marketing.

If brand awareness, industry recognition, and marketing excellence are your goals, then a job at Microsoft is a good fit. The company’s Public Relations department has a reputation for excellence, with several PR campaigns winning awards for effectiveness and creativity. One of the biggest challenges is keeping up with the constantly evolving world of marketing and communications. The good news is that the company provides an excellent training program, which you can take advantage of, even if you’re looking for a job now.

Journalism: Covering Everything From Tech to Entertainment

If you’re looking for a job in journalism, then you’ve come to the right place. Microsoft, like many other tech giants, is a multi-platform company, so it has multiple opportunities for journalists seeking to break into the industry. The company has positions for both traditional journalists and digital journalists, with the latter getting the opportunity to work on special projects for the platform.

Traditional journalists get the opportunity to write for various newspapers, magazines, and digital news outlets, with an emphasis on long-form journalism and storytelling. You’ll learn to report on a variety of subjects, from business and technology to entertainment and culture. Just make sure you have a keen understanding of pop culture and have the skill to analyze and explain it effectively to fellow journalists and the public at large.

Digital journalists are usually expected to have extensive knowledge of SEO, content strategy, social media, and analytics. You’ll be tasked with developing and maintaining digital content for websites and social platforms, as well as working with brands and marketing agencies to develop SEO strategies and improve content performance. At the same time, you’ll be evaluating the effectiveness of digital content and making suggestions for improvement.

Thoughts on the Future of PR and Marketing

PR and marketing are constantly evolving, with new platforms, social media, and digital tools emerging every year. However, as technology marches on, marketing and PR departments are finding it more difficult to keep up with the innovative ways consumers want to engage with the companies that they love.

As a marketer or public relations professional, you’ll need to have a good understanding of all things digital, including SEO, social media, and content strategy. But you’ll also want to be able to articulate your thoughts on marketing and PR in a way that makes sense to clients and senior management. It’s an ever-evolving world and one that will continue to attract talented professionals, like you.