You may be familiar with the phrase, “an eye for an eye”, but did you know that it comes from a piece of literature? The I Have A Dream speech, written by Dr. Martin Luther King, Jr., is most commonly remembered for this quote, which was first delivered on August 28, 1967.
The speech was initially called “A New Day, A New Speech”, but was later changed to reflect the more optimistic “I Have A Dream” theme. However, it’s the copywriting skills that Dr. King truly exemplified that cemented his legacy and made his speech such an enduring work of Americana.
The Importance Of Clarity
It’s one thing to be familiar with the concepts of persuasion and argumentation, but it’s another thing to be able to actually pull them off in a way that is clear and compelling. A good piece of copywriting should be able to do this, and in order to achieve clarity, a number of shortcuts can be taken: