If you’re new to the world of SEO, you’ve probably heard the term “SEO Copywriting”. The purpose of SEO Copywriting is to optimize online content with the help of a qualified copywriter. With the right strategy, you can significantly increase the amount of traffic to your website from the organic search results.
What is SEO copywriting? Simply put, SEO copywriting is the process of optimizing content (i.e. web copy, blog posts, landing pages, etc.) for search engines like Google.
When creating content for SEO, you will often hear the term ‘natural and effective language’ used. In general, natural language is simply the language that humans use to communicate with one another. Effective language, on the other hand, is relevant to the topic at hand and conveys the right message to your target audience.
Take the example of a company that sells wine. If your website is about wine, your content might include terms like “red”, “white”, and “mood lighting”. If you’re writing to promote wine, you would use natural language like “This wine is a great choice for a romantic date” or “Try this sparkling wine if you want to elevate your evening meal.”
If the purpose of your website is to provide information about wine, your target audience may be more likely to trust and respond positively to content that is relevant to their needs. In this case, you would use effective language like “This red wine is the best choice for a romantic date because it perfectly complements an intimate meal for two.”
In order to successfully use SEO copywriting to improve your website’s visibility in the organic search results, you need to follow a proven SEO blueprint that involves the use of key words and phrases along with the right strategy. When executed correctly, SEO can significantly increase the amount of qualified traffic that arrives at your website via organic search.
Why Is SEO Important?
Unlike paid advertising, which focuses on attracting immediate attention, SEO promotes long-term value and trust for your target audience.
For example, if you sell luxury goods and your target audience is affluent, you might choose to prioritize SEO over paid advertising because they believe in your product and are more likely to trust your recommendations. Similarly, if you’re a B2B company that sells software products, you might want to prioritize SEO over paid advertising because your target audience is more likely to be searching for relevant information online. In both cases, SEO helps to establish trust and credibility in a more organic manner.
In addition, if you’re selling a product that requires some technical knowledge (i.e. computer software, high-end phones, etc.), having an expertly written SEO blueprint can significantly increase your website’s organic search results.
How Does SEO Work?
To perform an effective SEO analysis for your website, you will need to gather a number of key metrics from a variety of sources. Your SEO report should contain all of the information that you need to make informed decisions regarding your future content strategy.
When you’re ready to take action, you can choose from a number of proven strategies that boost website traffic from the organic search results. Some of the more popular strategies are:
Pay Per Click Advertising
The most basic form of SEO is known as “Pay Per Click Advertising”. In this case, you simply need to attract the attention of search engines with a hefty budget. Once your ads reach the top of the paid results, your click-through rate will increase, as will your website’s ranking in the organic search results.
While this is the most basic form of SEO, it’s still one of the most effective. Because the cost of Pay Per Click Advertising is so low, it’s a popular choice among businesses of all sizes. If your website is new, it might not yet have enough content to rank for relevant keywords and phrases. In this case, consider using the free version of Google Adwords, which allows you to test out different keywords and phrases without having to spend money.
Depending on your budget and how big your business is, you might also consider integrating Google Adsense into your website. With Adsense, you can earn money each time someone clicks on an ad that appears on your website. Typically, Adsense publishers pay you per click. So, if you have a popular blog, you might consider using the Adsense affiliate program to monetize your content.
Article Directories
Another effective SEO strategy is to get involved with article directories. In this case, you will need to write and submit articles to be published at other websites. Since your article will be guest-blogged at a number of different venues, you will have the opportunity to spread the word about your business in a variety of ways.
Whether you choose to write a guest post for a renowned business site or to pitch a story to a niche magazine, being featured on other websites increases your website’s visibility in the organic search results. When executed correctly, SEO can significantly increase the amount of qualified traffic that arrives at your website via organic search.
One of the most popular and effective article directories is simply known as “Article Directory X”. With over 1.7 million domains indexed, this is definitely one of the “bigger” directories (in terms of number of websites).
If your business is located in a region that is becoming increasingly saturated with competitors, you might want to consider getting involved with article directories as a source of targeted, organic traffic.
Social Media
If you’re on social media, you might want to consider using the platforms to grow your business. Since social media is all about creating value for your audience and engaging with potential customers, you can use these platforms to promote your business and grow your bottom line.
There is no question that social media is incredibly valuable. While you might pay for ads on social media, you can also use the platforms to create and share valuable content. If you want to learn more about social media marketing, you can read our guide here.
Whether you choose to utilize platforms like Twitter, Facebook, or Google Plus, you will need to establish a presence on these social media platforms. Once you have a verified account that has at least 200 followers, you can take advantage of the fact that you have a “community” built around your business. When your customers and potential customers see your business’ name in their social media streams, they are more likely to click on your content because they know who you are and what you represent. From there, you can grow your business with minimal effort.
Conclusion
If you’re looking to grow your business using the internet, you need to focus on getting the right people to your website and converting those people into paying customers. One of the best, and most free ways to do this is through SEO. With the right approach, you can significantly increase your website’s visibility in the organic search results. As a result, you will see a rise in qualified traffic and a corresponding increase in conversions.