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Home ยป Great Gig Photos for Copywriting: How to Make Your Copy Stand Out

Great Gig Photos for Copywriting: How to Make Your Copy Stand Out

One of the most important skills a copywriter can develop is the ability to take great photographs of their gigs. It doesn’t matter what kind of gigs you work on, whether you’re pitching a brand new product launch or an existing one, there’s always some sort of product shot or graphic that you can use as inspiration.

But why should you take photos of your gigs? Well, it might be useful for future reference. Do you want to illustrate what you talked about in your pitch? Do you need a visual aid to explain your strategy?

And perhaps the most important reason is that it’s the easiest way to showcase your talents. After all, who cares if you’re a great copywriter if you can’t write copy that stands out?

Some of the finest copywriters in history couldn’t write for crap if their photos don’t stand out. So, it’s crucial you develop the knack for snapping fantastic gigs.

Find The Perfect Location

When you’re taking photos of your gigs, there’s so much you can go wrong. So, it’s important you do all the prep work to ensure you get the best possible result.

The first step is to find the perfect location. And what’s the most perfect location? A recording studio.

The reason? You can control the environment. You can put the lighting how you want, you can play whatever music you want, and you don’t have to worry about any distasteful noises coming from outside.

From the second you walk in the door, the atmosphere will be bliss. Everyone will be able to concentrate, and you’ll be able to come up with the best ideas without any annoying interruptions.

Get A Pro-Sumer Camera

The next step is to invest in a high-quality camera. Something akin to a DSLR, at the very least. These cameras are beyond the scope of most people, so don’t be afraid to spend a decent sum of money on one.

The reason why you should invest in a pro-sumer camera is that the smaller your sensor, the more you’ll have to zoom way in to get decent quality photos. That means you’ll have to stand really close to your subject.

You also need to get a nice lens for the camera. Something with a lot of power. It should have at least a 28mm focal length. That way, when you put it through your camera’s lens, everything will look huge and grandiose.

You also need to get a camera grip. This will help you hold the camera steady while you’re taking the shot.


Once you’ve got everything set up, the only thing you need to do is practice. Take some time to get familiar with using the camera and exploring all its features. You might want to read some online tutorials or watch some YouTube videos to get better acquainted.

The more you practice, the more you’ll be able to do successfully. Don’t be afraid to take some time off work and get some practice in.


Finally, you need to ensure that the style of your photos is coherent with the style of your copy. This is especially crucial if you’re taking photos for a pitch or presentation and you want them to match the vibe of your writing.

For example, if you’re writing about functional design, don’t take photos in a bright, colorful setting. Instead, pick a more sophisticated and elegant image. Something with wood panels and chrome for example. Or, if you’re writing about fashion, don’t take photos in a bright, colorful setting. Instead, choose a more refined and elegant style.

These are just a few tips to get you started. Just remember to be creative and have fun!